# Athletic Anti-Germ Towels The 'Vita' Antibacterial Gym Towel Prevents the Spread of Germs By Michael Hemsworth | Published 2020-02-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/antibacterial-gym-towel References: [thegadgetflow](https://thegadgetflow.com/portfolio/antibacterial-gym-towel/) & [kickstarter](https://www.kickstarter.com/projects/vitatowel/triple-layer-anti-bacterial-quick-dry-vita-towel?ref=28zbgu&utm_source=GadgetFlow&utm_campaign=GadgetFlow) It's no secret that many gyms are overloaded with germs and bacteria that could cause illness for athletes, so the 'Vita' Antibacterial [Gym](https://www.trendhunter.com/trends/gymspin) Towel has been created to help them avoid this from being an issue. The towel features a three-layer design that includes an ultra-absorbent top layer that's antibacterial, while the middle has a recycled nylon structure and the bottom boasts a [quick-dry, self-cooling design](https://www.trendhunter.com/trends/rebecca-udall). These various layers help the towels to rapidly dry themselves after use to make them ready for use once again as quickly as possible and also prevent the growth or harboring of bacteria and germs. The 'Vita' Antibacterial Gym Towel boasts a compact design that's ready for carrying in any [gym bag or backpack](https://www.trendhunter.com/trends/lite-gym-bag) to have it on hand for use at a moment's notice. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Bacteria-resistant Towels:** Opportunity for developing towels with antibacterial properties to prevent the spread of germs in various industries. - **Quick-dry Self-cooling Design:** Potential to create products with a quick-dry self-cooling design for use in sports or outdoor activities where rapid drying is essential. - **Compact Antibacterial Products:** Demand for compact and portable products with antibacterial properties that can be carried easily for immediate use in different settings. ### Industries Being Reshaped - **Fitness and Sports Equipment:** Innovation in antibacterial gym towels can lead to similar applications in other fitness and sports equipment. - **Textile Manufacturing:** Disruptive innovation opportunity in the textile manufacturing industry to create fabrics with antibacterial properties. - **Travel and Outdoor Gear:** Potential for the development of compact antibacterial products that can be used in travel, camping, and outdoor activities. ## Related on Trend Hunter - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Fast-Drying Odor Control Towels](https://www.trendhunter.com/trends/packtowl.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Sporty Post-Workout Body Wipes](https://www.trendhunter.com/trends/hypergo.md) - [Eco Antibacterial Face Towels](https://www.trendhunter.com/trends/face-towel.md) - [Disinfecting Gym Wipes](https://www.trendhunter.com/trends/orangetheory-fitness.md) - [Sustainable Traveler Towels](https://www.trendhunter.com/trends/eco-travel-towel.md) - [Plant-Based Gym Wipes](https://www.trendhunter.com/trends/plantbased-gym-wipes.md) - [Quick-Absorbing Textural Bath Towels](https://www.trendhunter.com/trends/bath-towel-reloaded.md)