# Phantasm Paper Pouches The Antiatoms 'Paper Containers' Leather Collection is Full of Deception By Shiori Mine | Published 2012-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antiatoms-paper-containers-leather-collection References: [highsnobiety](http://www.highsnobiety.com/news/2012/05/23/antiatoms-paper-containers-leather-collection/antiatoms-paper-container-collection-1/) & [present-london](http://www.present-london.com/shop/) The Antiatoms 'Paper Containers' Leather Collection will have you and your friends fooled with its cleverly cheeky design. The capsule series consists of four [leather bags](https://www.trendhunter.com/trends/moynat-x-kasing) emulating ordinary [paper goods](https://www.trendhunter.com/trends/muji-labo) such as craft bags, bagged lunches and manila envelopes. The trompe l'oeil cases can be used to carry a number of things. The disguised envelope is constructed to house iPads and Macbooks, but could also double as a fashionable daytime clutch. The [craft bag-inspired tote](https://www.trendhunter.com/trends/march-packable-tote-bag) will keep your groceries looking as good as you do. If you want to seriously pique the interest of your coworkers though, roll up with a leather-bagged lunch at your next meeting. If you are looking for a stylish, yet understated piece to carry your goods, consider browsing through the Antiatoms Paper Containers Leather Collection. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Disguise Design:** Disruptive innovation opportunity: Explore how to incorporate a trompe l'oeil design in various products to create visually deceptive and intriguing designs. - **Fashionable Functionality:** Disruptive innovation opportunity: Combine style and functionality by creating everyday items that serve a dual purpose, such as a leather bag that can also be used as a clutch or carry groceries. - **Alternative Materials:** Disruptive innovation opportunity: Experiment with unconventional materials, like leather in the form of paper goods, to create unique and eco-friendly products. ### Where This Applies - **Fashion Accessories:** Disruptive innovation opportunity: Integrate trompe l'oeil design elements into fashion accessories to offer customers unique and deceptive products. - **Technology Accessories:** Disruptive innovation opportunity: Develop leather cases that replicate ordinary paper goods to add a touch of whimsy to the functional aspect of carrying tech devices. - **Sustainable Packaging:** Disruptive innovation opportunity: Explore the use of alternative materials like leather to create sustainable packaging solutions that are visually appealing and functional. ## Related on Trend Hunter - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Handheld-Console Carrying Bags](https://www.trendhunter.com/trends/analogue-pocket-pouch.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md)