# Anti-Aging Makeup Removers The Grown Alchemist Eye Makeup Cleanser Simultaneously Combats Aging By M | Published 2016-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antiaging-makeup References: [shop.goop](http://shop.goop.com/collections/whats-new/products/eye-makeup-remover-azulene-7-protect-3-complex) & [grownalchemist](http://www.grownalchemist.com/us/?code=CA) Grown Alchemist is a natural cosmetic brand that offers consumers a [dual makeup remover](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm) that also fights signs of aging with natural botanicals. The remover is engineered to help break down makeup frequently used on the eye area while simultaneously providing skincare to help prevent signs of wrinkles. The remover features organic ingredients such as avocado oil, carrot extract and plant-based lactic acid. Together the natural oils break down makeup products such as eyeshadow, concealer and mascara so it can be easily wiped away. The remover features a protect-3 complex that helps fight signs of aging at the same time. This is ideal for consumers that often forget to treat the eye area with products to prevent wrinkles and unwanted skin deterioration. The Grown Alchemist remover does both steps with one product. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Anti-aging Formulations:** The trend of combining anti-aging properties with natural formulations for personal care products creates an opportunity for disruptive innovation. - **Dual-purpose Makeup Products:** The trend of dual-purpose makeup products that provide both cosmetic and skincare benefits creates an opportunity for disruptive innovation. - **Botanical-based Makeup Removers:** The trend of makeup removers that feature plant-based ingredients creates an opportunity for disruptive innovation in the beauty industry. ### Industries Being Reshaped - **Natural Cosmetics:** The natural cosmetics industry can consider adding anti-aging formulations to their products to better compete with traditional cosmetic brands. - **Personal Care:** The personal care industry can focus on creating dual-purpose products to cater to the busy lifestyle of their consumers. - **Beauty:** The beauty industry can create innovative makeup removers that feature plant-based ingredients to cater to consumers who prioritize natural and sustainable products. ## Related on Trend Hunter - [Mature Skin-Friendly Makeup Cleansers](https://www.trendhunter.com/trends/mature-skinfriendly.md) - [Gentle Mascara Removers](https://www.trendhunter.com/trends/mascara-remover.md) - [Gentle Conditioning Mascara Removers](https://www.trendhunter.com/trends/conditioning-mascara-remover.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Research-Backed Eye Creams](https://www.trendhunter.com/trends/eye-matrix.md) - [Gentle Chamomile-Powered Cleansers](https://www.trendhunter.com/trends/camomile-cleanser.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md)