# City Dweller Anti-Aging Creams The IOPE Anti-Aging Cream Fights Against Environmental Effects By Michael Hemsworth | Published 2016-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/antiaging-creams References: [koreasnbymalaysia](http://www.koreasnbymalaysia.com/product/iope-complete-anti-aging-cream-malaysia-brunei-thailand-vietnam-singapore-indonesia/) The majority of [anti-aging creams](https://www.trendhunter.com/trends/elizabeth-arden-prevage) will take the approach of simply stopping wrinkles and lines from forming, but the [IOPE](https://www.trendhunter.com/trends/pdrn-caffeine-shot) Complete Anti-Aging Cream is intended to help take a more upstream approach. The product focuses on protecting skin from environmental effects as well as helping to reverse the existing effects that have been experienced. This is ideal for consumers in urban locations who need more help correcting the effects created by pollution and other contaminants. The IOPE Complete Anti-Aging Cream is from South Korea and is a modern approach to skincare for urban consumers who are beginning to understand how lifestyle can affect their skin. The cream offers [deep hydration](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream) and will also work to help improve the skin's ability to retain moisture. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Upstream Approach to Anti-aging:** Exploring anti-aging products that focus on preventing and reversing the existing effects of environmental factors, such as pollution and contaminants. - **Urban Skincare Solutions:** Developing skincare products specifically designed to address the needs of consumers living in urban environments, with a focus on protection against environmental effects. - **Moisture Retention Technology:** Innovating skincare formulas that deeply hydrate and improve the skin's ability to retain moisture, providing long-lasting benefits for urban dwellers. ### Sectors Adopting This - **Skincare:** Developing innovative anti-aging products and solutions that cater to the specific needs of urban consumers seeking protection and rejuvenation against environmental effects. - **Cosmetics:** Creating urban skincare lines that offer effective anti-aging solutions and address the impact of pollution and contaminants on the skin. - **Beauty and Wellness:** Exploring new approaches and technologies in the anti-aging sector to provide urban consumers with effective products that combat environmental effects and promote skin health. ## Related on Trend Hunter - [Three-in-One Anti-Aging Creams](https://www.trendhunter.com/trends/antiaging-collection.md) - [Efficient Preventative Skincare Creams](https://www.trendhunter.com/trends/preventative-skincare-cream.md) - [Anti-Aging Corrective Creams](https://www.trendhunter.com/trends/antiaging-corrective-cream.md) - [Anti-Aging Firming Creams](https://www.trendhunter.com/trends/antiaging-firming-cream.md) - [Retinol-Free Anti-Aging Creams](https://www.trendhunter.com/trends/nuxuriance-ultra.md) - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Cellular Health Eye Creams](https://www.trendhunter.com/trends/the-eye-cream-by-timeline.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md)