# 3D Activism Ad Graphic Anti-Whaling Campaign By Bianca | Published 2007-12-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/anti-whaling References: [adsoftheworld](http://adsoftheworld.com/media/ambient/ifaw_guts?size=_original) & [stopwhaling.au](http://stopwhaling.com.au/site/c.ouI0KeMXIvF/b.2696243/k.AF78/Stop_Whaling_Now__International_Fund_for_Animal_Welfare_AU.htm) If this doesn't convey the message, nothing will. This very [graphic ad](https://www.trendhunter.com/trends/outdoor-advertising-campaign) against whaling was done up by the Republic of Everyone, the art direction by Happy Soldiers. The photograph of a whale whose guts are literally oozing out is meant to speak out against the unethical fishing of whales. Although it's been banned commercially for over 20 years, over 30,000 whales have been killed since 186, most of them in Japan, Iceland and Norway. If movies like Free Willy won't capture people's attention in a loving way, maybe this [extreme shockvertising](https://www.trendhunter.com/trends/mwcurated) will. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Graphic Shockvertising:** Opportunity for brands to use extreme graphic visuals for impactful messaging. - **Activist Advertising:** Using advertising as a platform for promoting social and environmental causes. - **Ethical Marketing:** Consumers demand for transparent and ethical messaging in marketing campaigns. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create bold and impactful campaigns. - **Environmental Conservation:** Utilizing advertising and visual communication strategies to raise awareness about environmental issues. - **Film and Entertainment:** Exploring the use of shocking visuals in movies and documentaries to address pressing social and environmental concerns. ## Related on Trend Hunter - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Manatee-Spotlighting 3D Billboard Displays](https://www.trendhunter.com/trends/west-indian-manatee.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md)