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# CBD-Infused Face Masks
The PLAYA Anti-Viral CBD Face Mask Reduces Irritation, Acne & Anxiety

By Laura McQuarrie | Published 2020-11-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/anti-viral-cbd-face-mask
References: [huffingtonpost](https://www.huffingtonpost.co.uk/entry/cbd-face-mask-coronavirus-stress_uk_5f7b46adc5b63a58a845c440?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADqGl4bOeqZKgKQ8jE9XuYuoaSf5HyTpvu_BsmD8sz5vxfexnhNG-rBJ2zGUw-nDPdeaD1JxpiBEQx8U9dFsQbRQCRpc_JJLQFv453E_oGqV7rMnIiMZnK1oJpse_PJddmme9jYjyaff7hEto5M8xVwjhY7TGplXybnSm6afCrS2) & [playalondon](https://playalondon.com/product/cbd-anti-viral-face-mask/)

Months into the pandemic, consumers are investing in face masks that are more than just basic coverings, as seen with the PLAYA Anti-Viral CBD Face Mask. This mask is touted as the world's first anti-viral CBD face covering and it boasts an outer layer that's enhanced with an "active anti-microbial agent, reducing Covid-19 activity by 99.5%."

As its name suggests, the face mask also has an inner component that's infused with CBD to reduce skin irritation, anxiety and maskne. The washable and reusable face mask also shares a soothing eucalyptus scent and a design that's meant to help lipstick from smearing.

The mask helps to address a variety of concerns related to mask-wearing with features that are simple, soothing and sustainable.

Image Credit: PLAYA

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 94% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Cbd-infused Face Masks:** The trend of incorporating CBD into face masks offers an opportunity for disruptive innovation in the skincare industry.
- **Anti-viral Face Masks:** The increasing demand for face masks with anti-viral properties creates opportunities for disruptive innovation in the personal protective equipment (PPE) industry.
- **Multi-functional Face Masks:** The rise of multi-functional face masks, like the PLAYA Anti-Viral CBD Face Mask, opens up opportunities for disruptive innovation in the accessories and fashion industry.

### Sectors Adopting This

- **Skincare:** The skincare industry can explore the integration of CBD into their products to address skin irritation, anxiety, and other mask-related concerns.
- **Personal Protective Equipment (PPE):** The PPE industry can develop innovative face masks with built-in anti-viral agents to provide enhanced protection against COVID-19 and other viruses.
- **Accessories and Fashion:** The accessories and fashion industry can create fashionable and functional face masks that offer features like anti-viral protection, skincare benefits, and prevention of lipstick smearing.

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