# Suicidal Anti-Smoking PSAs Thought-Provoking Help Line Ad By Ayman | Published 2009-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anti-smoking-psa-help-line-ad References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/01/thought-provoking-anti-smoking-psa.html) & [adsoftheworld](http://adsoftheworld.com/media/print/anti_smoking_help_line_suicide) This is one of the most effective anti-smoking ads I have seen for a long time. Yes, it’s dark and unsettling as most ads that use suicide are, but mostly it's because the PSA rings of truth. The PSA shows a man smoking a cigarette in a hanging suicide pose with a copy that reads, “It’s called suicide because it’s your choice. Give up smoking.” The ad was created by [Mercury 360](https://www.trendhunter.com/trends/primo-aperitivo) (Bucharest, Romania) with art director Andrei Nedea, copywriter Cristian Scurtu and talented photographer Ola Bell. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dark Anti-smoking Psas:** Opportunity for creating thought-provoking and impactful anti-smoking ads that utilize dark and unsettling imagery. - **Truthful Messaging in Psas:** Opportunity to create anti-smoking ads that convey a sense of truth and authenticity to resonate with viewers. - **Creative Visual Storytelling in Psas:** Opportunity to use visual storytelling techniques in anti-smoking ads to effectively communicate the message. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to create innovative anti-smoking PSAs that break through the clutter and capture attention. - **Tobacco and Smoking Cessation:** Opportunity for tobacco companies and smoking cessation organizations to collaborate and develop effective anti-smoking campaigns. - **Photography:** Opportunity for photographers and creative professionals to collaborate with ad agencies and create visually impactful anti-smoking PSAs. ## Related on Trend Hunter - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/suicide-prevention-campaigns.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [AI Smoking Cessation Apps](https://www.trendhunter.com/trends/cessation-app.md)