# Edible Anti-Smoking Papers Nicotine-Scented Paper Boosted BemSer's Anti-Smoking Program By Laura McQuarrie | Published 2014-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anti-smoking-program References: [adsoftheworld](http://adsoftheworld.com/media/dm/instituto_bemser_antitobacco_chewable_postcards) & [dimcanzian.br](http://www.dimcanzian.com.br/campanha-usa-midia-tradicional-de-um-jeito-inovador-para-promover-programa-antitabagismo/) As part of the promotions for its anti-smoking program, the Instituto BemSer developed an edible paper that reduces cravings for tobacco. The paper was packaged inside of a postcard and inside of it were several thin cigarette-like strips that were completely edible. The paper strips were colored to look like little cigarettes, except the edible papers were [scented with nicotine oil](https://www.trendhunter.com/trends/sniff-n-sip), which reduces one's urge to smoke. The anti-smoking papers were placed in public spots like bars and nightclubs, where people were encouraged to swap one of their cigarettes for these intriguing papers when they had a craving. As a result, over the course of four weekends, the Instituto BemSer saw demand increase for its anti-smoking program by 12%. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 9% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Edible Anti-smoking Products:** Developing other edible anti-smoking products such as nicotine-scented gum or lozenges could be the next disruptive innovation opportunity for the tobacco industry. - **Scented Edible Promotions:** Introducing scented edible promotions could be a disruptive innovation opportunity for other companies such as perfume manufacturers or event planners. - **Innovative Promotional Materials:** Creating innovative promotional materials such as edible postcards or packaging could be the next disruptive innovation opportunity for marketers and advertisers. ### Sectors Adopting This - **Tobacco:** The tobacco industry could explore the development of edible anti-smoking products such as nicotine-scented gum or lozenges to meet the increasing demand for alternatives to traditional cigarettes. - **Perfume:** The perfume industry could explore incorporating edible scented products into their marketing strategies as a way to engage customers and differentiate themselves from competitors. - **Marketing and Advertising:** Marketers and advertisers could explore developing innovative promotional materials such as edible postcards or packaging to create unique and memorable brand experiences for customers. ## Related on Trend Hunter - [Botanically Infused Chewing Gums](https://www.trendhunter.com/trends/sweet-victory.md) - [Nicotine-Detecting Wearables](https://www.trendhunter.com/trends/skinworn-sensor.md) - [Craving Control Chewing Gums](https://www.trendhunter.com/trends/tasteless-by-clooudie.md) - [Non-Addictive CBD-Infused Smokes](https://www.trendhunter.com/trends/oklahoma-smokes.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md) - [Modern Nicotine Replacement Systems](https://www.trendhunter.com/trends/nicotine-replacement-system.md) - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Smoke-Free Nicotine Alternatives](https://www.trendhunter.com/trends/nicotine-alternatives.md)