# Custom Cigarette Packs Build Your Own Death Project By lourdes sanchez bayas | Published 2008-04-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/anti-smoking-diy-campaign-build-your-own-death-project References: [trendsnow.net](http://www.trendsnow.net/trends_now_/2008/04/byodp-build-you.html) & [irreal.cl](http://www.irreal.cl/byodp/) Build Your Own Death Project obviously is an anti-smoking endeavor that adds creative flair and interactivity in their campaign. Launched by a Chilean agency, BYODP offers smokers the chance to create their own [customized package of cigarettes](https://www.trendhunter.com/trends/custom-packaging-design) using fully downloadable free templates from their website. I wonder what the Lenin/Stalin Red Alert brand might taste like. EW. **Implications** - The Build Your Own Death Project gives [anti-smoking campaigns](https://www.trendhunter.com/trends/pick-up-your-poop) an [artsy flair](https://www.trendhunter.com/trends/beige-billboards) that may convince people to quit. PSAs can take a friendlier approach in marketing their cause as an attempt to reach kids who aren't ready to see the realities/consequences of forming certain lifestyle habits or those who are defensive over their personal choices. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Artistic Anti-smoking Campaigns:** Opportunity for anti-smoking campaigns to use creativity and interactivity to convince people to quit. - **Customizable Packaging:** Potential for industries to offer customizable packaging options for various products. - **Personalized Psas:** Opportunity to create public service announcements that take a friendlier approach and target specific audiences. ### Who This Affects Most - **Tobacco Industry:** Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways. - **Packaging Industry:** Opportunity to expand into the customizable packaging market and cater to the demand for personalized products. - **Advertising Industry:** Potential to create targeted and personalized public service announcements that resonate with specific audiences. ## Related on Trend Hunter - [Gen Z-Targeted Ads](https://www.trendhunter.com/trends/outsmart-nicotine.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Cigarette Waste Hats](https://www.trendhunter.com/trends/shearling-style-hat.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md)