# Sinister Cigarette Packaging Anti Smoking Campaign Extinguishes Marlboro's Sales By Alex Scott | Published 2010-01-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/anti-smoking-campaign References: [thedieline](http://www.thedieline.com/blog/industry_tobacco/) & [pentagram](http://pentagram.com/en/new/2009/06/cigarette-marketing.php) It’s hard to tell how effective anti-smoking campaigns are as you always see people lighting up even with a diseased lung displayed front and centre on the pack. Apparently last year cigarette smoking INCREASED, though some argue that was an outcome of the recession. [Pentagram](https://www.trendhunter.com/trends/best-blnz) marketing firm has come up with a hopefully very effective anti-smoking campaign where the warning now covers the entire packaging and will be in black and white (provided that US Senate passes new legislation on cigarette packaging). Hopefully this new anti-smoking campaign will finally feed our craving for more truthful [cigarette marketing](https://www.trendhunter.com/trends/blunt-marketing-campaign). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Why This Trend Is Growing - **Anti-smoking Campaigns:** Disruptive innovation opportunity: Developing new and innovative ways to discourage smoking and promote healthier habits. - **Packaging Innovation:** Disruptive innovation opportunity: Creating innovative packaging designs that convey strong anti-smoking messages and discourage purchasing. - **Regulatory Legislation:** Disruptive innovation opportunity: Advocating for and developing new legislation that enforces more impactful warning labels and restrictions on cigarette packaging. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Developing creative and impactful campaigns that effectively discourage smoking and promote healthier choices. - **Graphic Design:** Disruptive innovation opportunity: Creating visually striking and attention-grabbing packaging designs that strongly communicate the dangers of cigarette smoking. - **Government and Policy:** Disruptive innovation opportunity: Advocating for and implementing stricter regulations on cigarette packaging to reduce smoking rates and improve public health. ## Related on Trend Hunter - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Lung Cancer-Awareness Campaigns](https://www.trendhunter.com/trends/marie-keating.md) - [Herbal Cigarette Packs](https://www.trendhunter.com/trends/herbal-cigarette.md) - [Nicotine-Quitting Gamification Apps](https://www.trendhunter.com/trends/unsmoke.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Modified-Risk Tobacco Products](https://www.trendhunter.com/trends/vln-cigarettes.md) - [Vaping Cessation Tools](https://www.trendhunter.com/trends/stopfuckingvaping.md) - [Pod-Based Nicotine Reduction Kits](https://www.trendhunter.com/trends/nicotine-reduction.md)