# Fresh Garden Billboards FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce By Laura McQuarrie | Published 2015-03-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/anti-pollution References: [designtaxi](http://designtaxi.com/news/373993/An-Innovative-Billboard-That-Produces-Fresh-Lettuce-Clean-Air-For-Residents/) & [youtube](https://www.youtube.com/channel/UCdBjUFqjorYWErbDAtTmhUQ) It could be argued that [massive billboard ads](https://www.trendhunter.com/trends/3d-billboards) visually clutter cities, but this [anti-pollution billboard](https://www.trendhunter.com/trends/burnable-billboard) created by FCB Mayo Peru and Peruvian university UTEC does more good than harm in more ways than one. Named the Air Orchard, this billboard is set up as a giant hydroponic system that's able to pull water from the air. Using 10 large-scale dehumidifiers, the billboard is able to produce over 2,800 heads of [fresh organic green lettuce](https://www.trendhunter.com/trends/lettuce-grow), which are given away on a weekly basis at no cost. Since there are other areas of the world like Peru that are highly polluted, this makes a strong case for the kind of advertising that can do a double duty to make the world a better place. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 26% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Ads:** Hydroponic billboards and green advertising campaigns can help reduce pollution while attracting consumers with an ethical stance. - **Urban Agriculture:** The use of hydroponic systems in urban landscapes can enable sustainable and organic food production, creating opportunities to explore innovative designs and technologies. - **Air Quality Improvement:** Air-purifying technologies like dehumidifiers can be integrated into billboards, rooftops, and public spaces to improve air quality and promote healthier living environments. ### Sectors Adopting This - **Advertising:** The trend provides a unique opportunity for marketing agencies to design green campaigns that have a positive impact on the environment and society. - **Agriculture:** Hydroponic systems offer a space-saving and water-efficient way to produce fresh and organic food in urban areas, opening new business models for urban farming. - **HVAC (heating, Ventilation and Air Conditioning):** Air purifiers, dehumidifiers, and other air-cleaning systems have a growing demand in cities worldwide, creating new sales channels and business models for HVAC companies. ## Related on Trend Hunter - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md)