# Shielding Anti-Pollution Serums Snow Fox's Serum Protects Against Dust Particles & Air Pollution By Laura McQuarrie | Published 2024-09-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-pollution-serum References: [emirateswoman](https://emirateswoman.com/red-light-therapy-at-home-heres-6-devices-that-are-worth-every-penny/?gallery=7) & [snowfoxskincare](https://www.snowfoxskincare.com/collections/serums-moisturizers/products/anti-pollution-biopolymer-serum)  [Snow Fox](https://www.trendhunter.com/trends/ceramide-egf-treatment-orb) Skincare's new anti-pollution serum was created to protect consumers who live in high-density areas, harsh climates and pollution-prone areas. The Anti-Pollution Biopolymer Serum takes the form of a silky gel that shields skin against potential irritants in the form of micro dust particles and air pollution. Additionally, this serum helps to support the [skin barrier](https://www.trendhunter.com/trends/barrier-protection) and reduce water loss, enhance moisture retention and protect skin year-round as the seasons change. Some of the hard-working, protective ingredients in the skincare serum include [antioxidant-packed acai extract](https://www.trendhunter.com/trends/marine-antioxidant-serum), Japanese beautyberry extract, lavender oil, willow bark extract, fennel oil and squalane. According to the brand, the biopolymer micro-structure that forms a "skin shield" can be seen under a microscope. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 51% | Freshness: 29% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Anti-pollution Skincare Products:** There is a growing demand for skincare products that provide protection against environmental pollutants and micro dust particles. - **Biopolymer-based Cosmetics:** Cosmetic formulations utilizing biopolymers are emerging, offering enhanced barrier functions and protective properties for the skin. - **Natural Antioxidant Ingredients:** Skincare products are increasingly incorporating natural antioxidant-rich ingredients to combat pollution-related skin damage. ### Industries Being Reshaped - **Personal Care:** The personal care industry is seeing innovative product developments aimed at protecting skin from urban pollution. - **Biotechnology:** Advancements in biotechnology are enabling the creation of new skincare applications using biopolymers and natural extracts. - **Natural Health Products:** The natural health products sector is integrating eco-friendly, natural ingredients to meet consumer demands for sustainable beauty solutions. ## Related on Trend Hunter - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Pre-Workout Serums](https://www.trendhunter.com/trends/pre-workout-anti-pollution-serum.md) - [Anti-Pollution Luxury Skincare](https://www.trendhunter.com/trends/the-concentrate.md) - [Protective Antioxidant Serums](https://www.trendhunter.com/trends/blue-light-elixir.md) - [Milky Pollution-Resisting Lotions](https://www.trendhunter.com/trends/japanese-drugstore-brand.md) - [Tech Protection Serums](https://www.trendhunter.com/trends/blue-light-face-serum.md) - [Botanical Barrier Serums](https://www.trendhunter.com/trends/hydrating-serum-plus.md) - [Antioxidant Facial Serums](https://www.trendhunter.com/trends/ultimune-power-infusing-face-serum.md)