# Anti-Pollution Beauty Powders The PhotoReady Candid Setting Powder Shields Skin from Pollutants By Laura McQuarrie | Published 2019-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-pollution-beauty References: [bustle](https://www.bustle.com/p/i-tried-revlons-new-candid-range-here-are-the-4-products-id-recommend-that-you-try-17294576) & [revlon](https://www.revlon.com/face/powder/photoready-candid-anti-pollution-setting-powder?shade=deep) Anti-pollution beauty products often come in the form of creams, lotions and serums that are easily distributed across the face and body—and [Revlon's](https://www.trendhunter.com/trends/in-ha-mood-perfume) new PhotoReady Candid range includes an [Anti-Pollution Setting Powder](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder). As well as being useful for minimizing the shine that tends to appear on the high points of the face, the lightweight setting powder helps to even out skin tone, fight signs of aging and provide protection from environmental stressors. Naturally, the clean, translucent formula itself is free from parabens, phthalates, synthetic dyes and harsh fragrances, and is offered in three shades that provide an airbrushed effect on the skin. Revlon's PhotoReady Candid collection also includes a weightless Natural Finish Anti-Pollution Foundation and a buildable Antioxidant Concealer. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Anti-pollution Beauty Products:** There is a growing trend for beauty products that protect the skin from environmental stressors and pollutants. - **Clean and Translucent Formulas:** Consumers are seeking beauty products with clean, translucent formulas that are free from harmful ingredients. - **Multi-functional Makeup:** There is a demand for makeup products that not only enhance appearance but also provide skincare benefits and protection. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the demand for anti-pollution beauty products with clean formulas. - **Cosmetics:** The cosmetics industry can explore the opportunity of creating multi-functional makeup products that combine makeup and skincare benefits. - **Environmental Protection:** The environmental protection industry can collaborate with the beauty industry to develop innovative products that protect against pollutants. ## Related on Trend Hunter - [Shielding Anti-Pollution Serums](https://www.trendhunter.com/trends/anti-pollution-serum.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Portable Setting Powders](https://www.trendhunter.com/trends/puff-puff-pass-setting-powder.md) - [Patented Anti-Pollution Skincare](https://www.trendhunter.com/trends/pollution-defense-cream.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Skin-Caring Pollution Tools](https://www.trendhunter.com/trends/ai-drop-finder.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md)