# Anti-Manscaping Competitions Awaiting the 2009 World Beard and Moustache Championships (UPDATE) By Katie Cordrey | Published 2009-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-manscaping-competitions-counting-down-to-the-2009-world-beard-and-mous References: [worldbeardchampionships](http://www.worldbeardchampionships.com/Gallery/gallery.html) & [wbma.whiskerclub.org](http://wbma.whiskerclub.org/) To promote worldwide appreciation of beards and moustaches, [Beard Team USA](https://www.trendhunter.com/trends/the-beard-hedger) is preparing to represent the [United States](https://www.trendhunter.com/trends/ski-mountaineering-team) at the biennial World Beard and Moustache Championships. The 2009 WBMC takes place in Anchorage, Alaska on May 23rd. Members in 11 different countries will compete in a variety of categories ranging from the dainty Dali moustache to the gnarly full beard freestyle. The video above, taken at the 2008 Beard and Moustache Competition in Germany, offers a little preview of the festivities in store for competitors. The video below, well, it’s just to let you know that beards and moustaches can be fun in a disturbing way. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **World Beard and Moustache Championships:** Disruptive innovation opportunity: Create grooming products and services specifically tailored to the needs of beard and moustache enthusiasts. - **Anti-manscaping:** Disruptive innovation opportunity: Develop alternative grooming trends that embrace natural body hair and challenge societal norms of cleanliness and appearance. - **Growing Appreciation for Beards and Moustaches:** Disruptive innovation opportunity: Launch marketing campaigns and events that celebrate and promote beard and moustache culture, targeting niche consumer segments. ### Industries Being Reshaped - **Grooming Products:** Disruptive innovation opportunity: Invent innovative grooming tools, products, and solutions catering to the distinct needs of beard and moustache enthusiasts. - **Men's Fashion:** Disruptive innovation opportunity: Design clothing and accessories that complement and showcase beards and moustaches as prominent fashion statements. - **Event Planning and Entertainment:** Disruptive innovation opportunity: Organize unique beard and moustache competitions, festivals, and experiences that attract a dedicated following and capture media attention. ## Related on Trend Hunter - [Anthropomorphic Hair Ads](https://www.trendhunter.com/trends/hair-ballad.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Playful Hockey Campaigns](https://www.trendhunter.com/trends/beard-in-a-box.md) - [Chaotic Grooming Games](https://www.trendhunter.com/trends/philips-oneblade-body-royale.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Beard-Specific Hair Trimmers](https://www.trendhunter.com/trends/the-beard-hedger.md) - [Stubble-Sculpting Hair Trimmers](https://www.trendhunter.com/trends/manscaped-the-chairman-pro.md)