# Gory Animal Rights Ads The Anti-Fur iAd from Austria is Bloody Fantastic By Jamie Danielle Munro | Published 2011-05-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/anti-fur-iad References: [digitalbuzzblog](http://www.digitalbuzzblog.com/anti-fur-iad-campaign-from-austria/) & [adverfreak.posterous](http://adverfreak.posterous.com/anti-fur-iad-campaign-from-austria) The anti-fur [iAd campaign](https://www.trendhunter.com/trends/mwcurated) from Austrian activist group VGT slices through any assumptions that fur is fair to animals. The iAd is an [interactive feature](https://www.trendhunter.com/trends/the-room-by-gentle-monster) with bloody, eye-opening effects. The iAd focuses on an attractive model in a long fur coat. For most ads, when wanting to move to another page you simply swipe the touch screen and the iPad smoothly slides to the next page. With the anti-fur iAd, instead of another page coming on screen, the sliding action creates bloody scratch marks. Each stroke generates a fresh wound with realistic blood oozing from the surface. Whether or not you are an [anti-fur activist](https://www.trendhunter.com/trends/pet-ownership), this iAd makes you see the immediate connection between fur clothing and animal cruelty. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Creating interactive and eye-opening ads that utilize unique effects and animations to engage viewers. - **Shockvertising:** Using shocking and provocative imagery in advertisements to create emotional impact and capture attention. - **Animal Rights Activism:** Harnessing innovative technologies and creative approaches to raise awareness about animal cruelty and promote ethical practices. ### Industries Being Reshaped - **Advertising:** Opportunities for advertising agencies to utilize interactive technologies and provocative strategies in campaigns to increase brand engagement. - **Fashion:** Incorporating ethical and sustainable practices within the fashion industry to address concerns related to animal welfare and promote cruelty-free alternatives. - **Technology:** Developing innovative interactive platforms and applications that allow for immersive and captivating advertising experiences to enhance brand messaging. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md)