# Toy Cruelty Campaigns The Anti-Fur Coalition Campaign Tears Apart Stuffed Animals for Dolls By Peter Vallas | Published 2011-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anti-fur-coalition References: [theinspirationroom](http://theinspirationroom.com/daily/2011/no-beauty-in-cruelty/) & [antifurcoalition.org](http://www.antifurcoalition.org/) The Anti-Fur Coalition in Israel has released a new campaign to promote the inhumane attributes associated with purchasing real fur clothing. The Anti-Fur Coalition [print advertising campaign](https://www.trendhunter.com/trends/pick-up-your-poop) was done by Draftfcb + Shimoni Finkelstein Barki and features three executions. The ads bring a softer touch to the usual cruel visual approach shown in most [anti-fur organization campaigns](https://www.trendhunter.com/trends/ducies-fw25-collection). The print ads portray humans as dolls and [stuffed toys](https://www.trendhunter.com/trends/life-in-stitches) as the animals we kill today to make fur clothing. The slogan reads, “Killing animals for their fur isn’t pretty. Not in a make believe world, and not in the real world.” Emphasizing that as a child, you wouldn't tear apart your stuffed teddy bear to dress your dolls and the equivalent is killing animals in real life. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 63% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Anti-fur Toy Campaigns:** Creating advertising campaigns that humanize stuffed animals and dolls to promote anti-fur movements. - **Animal-friendly Fashion:** Designing and promoting clothing that is ethically conscious to animal welfare and promotes the use of synthetic fur alternatives. - **Eco-friendly Advertising:** Generating campaigns that appeal to eco-conscious consumers by promoting animal-friendly and sustainable clothing options. ### Industries Being Reshaped - **Fashion Retail:** The promotion of animal-friendly clothing alternatives and eco-conscious advertising which may capture a market segment of eco-conscious consumers. - **Toy Manufacturing:** The manufacturing of eco-friendly and animal-friendly toys while benefiting from the exposure of anti-fur campaigns using a toy as a visual representation. - **Ad Campaigns:** Creating socially conscious advertising campaigns for fashion-related industries that promote animal welfare and eco-consciousness in fashion. ## Related on Trend Hunter - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md)