# Frizz Control Lotions Ouai's Anti-Frizz Crème Solves a Pain Point for South East Asian Customers By Laura McQuarrie | Published 2024-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-frizz-creme References: [cultbeauty](https://www.cultbeauty.com/ouai-anti-frizz-creme-full-size-177ml/15010585.html) & [theouai](https://theouai.com/pages/anti-frizz-creme)  [Ouai's](https://www.trendhunter.com/trends/hair-oil-st-barts) newly launched Anti-Frizz Crème is a pre-styling lotion that's enriched with nourishing, strengthening squalane to [tame flyaways](https://www.trendhunter.com/trends/chmpos-flyaway-fix), make hair less reactive in the humidity, and provide shielding from heat damage. This hydrating and moisturizing hair crème boasts immediate frizz reduction for up to 72 hours and it's versatile enough to be used on wet or dry hair. In the formula, key ingredients include glycerin, and extracts from beetroot and jackfruit. Ouai's latest launch recognizes the significance of South East Asia to the company since frizz is one of the major concerns in areas where humidity is high year-round. The Anti-Frizz Crème was introduced to the media in Singapore during a [Sephora](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit) press event at the end of February 2024. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 44% | Activity: 60% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Hydrating Hair Products:** Innovation in hydrating hair products offers solutions for customers in high-humidity regions. - **Pre-styling Lotions:** Pre-styling lotions with frizz-reducing properties meet the demand for versatile hair care solutions. - **Nourishing Hair Treatments:** Nourishing hair treatments enriched with squalane address the need for hair protection from humidity and heat damage. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty and personal care industry can leverage innovation in frizz control lotions to cater to customers in high-humidity regions. - **Haircare Products:** Haircare products industry has opportunities to create pre-styling lotions that offer long-lasting frizz reduction benefits. - **Cosmetics Marketing:** Cosmetics marketing sector can explore the potential of nourishing hair treatments with natural extracts for targeted regional markets. ## Related on Trend Hunter - [Co-Branded Frizz Control Kits](https://www.trendhunter.com/trends/mane-x-ouai-the-antifrizz-kit.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Frizz-Eliminating Hair Serums](https://www.trendhunter.com/trends/frizz-magic-serum.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Lightweight Hair Styling Creams](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream.md) - [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md)