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# Anti-Energy Drinks
Slow Cow is the Cure For Too Much Red Bull or General Hyperactivity

By Bianca | Published 2009-07-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/anti-energy-drinks-slow-cow
References: [springwise](http://springwise.com/food_beverage/slowcow/) & [slowcowdrink](http://www.slowcowdrink.com/english.asp?no=121)

Slow Cow is like the real-life version of the metaphorical chill pillâ€”this beverage is an anti-energy drink meant to help the hyperactive calm down.

The way Slow Cow puts it is that they offer 'an acupuncture session' in every can.

Since the de-stressing drink is made in Canada, I might just have to pick up a can of Slow Cow anti-energy drink myselfâ€”but I don't think I'll be the guinea pig. Any volunteers?

**Implications** - The ingredients in Slow Cow ensure that the energy drink lover is able to get a [good nights sleep](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte) using several ingredients that fight the effects of energy drinks that supposedly cause [anxiety](https://www.trendhunter.com/trends/ka-ex) and have significant impacts on relaxation.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 68% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **De-stressing Beverages:** The trend of de-stressing beverages creates an opportunity for innovative companies to develop relaxation drinks that counteract the negative effects of energy drinks.
- **Health-focused Energy Alternatives:** The trend of health-focused energy alternatives opens doors for companies to create beverages that provide an energy boost without causing anxiety or restlessness.
- **Natural Sleep Aid Drinks:** The trend of natural sleep aid drinks presents an opportunity for brands to create beverages that promote relaxation and aid in getting a good night's sleep.

### Industries Being Reshaped

- **Beverage Industry:** The beverage industry can explore the development of de-stressing and health-focused energy drinks to cater to consumers seeking relaxation and anxiety-free energy.
- **Wellness Industry:** The wellness industry can embrace the trend of natural sleep aid drinks and offer innovative solutions to help individuals achieve restful sleep and relaxation.
- **Fitness Industry:** The fitness industry can tap into the trend of health-focused energy alternatives by incorporating beverages that provide sustained energy without negative side effects into workout routines and regimens.

## Related on Trend Hunter

- [Calming Stress-Reducing Tablets](https://www.trendhunter.com/trends/slowlii.md)
- [CBD-Infused Energy Shots](https://www.trendhunter.com/trends/cbd-infused-energy-shot.md)
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- [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md)
- [Calming Canned Teas](https://www.trendhunter.com/trends/relax-by-blue-bear.md)
- [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md)
- [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md)
- [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md)
- [Active Lifestyle-Targeted Electrolyte Drinks](https://www.trendhunter.com/trends/cowbell-hydration.md)