# Anti-Energy Drinks Drank By Bianca | Published 2008-06-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/anti-energy-drinks-drank References: [houstonsoreal.blogspot](http://houstonsoreal.blogspot.com/2008/02/got-drank.html) & [sippinsumdrank](http://sippinsumdrank.com) **Drank** is a unique beverage product on the market that is actually being called an "anti-energy drink." Despite the rising popularity in caffeinated products, from soda to chips ([seriously](http://www.trendhunter.com/trends/caffeinated-chips-engobi)), Drank tackles the opposite extreme, acting is the go-to beverage for those needing to unwind. Although the grape flavoured pop probably tastes like children's chewable Tylenol, its ingredient list sounds like it's a promising solution to heart-palpitation and jitters. Infused with melatonin as well as rose hips and valerian root, the purple-canned beverage is catching on with mellow-seekers in the the southern U.S. The name is derived from a prescription-strength, [purple cough syrup mixture](https://www.trendhunter.com/trends/purpleberry-punch), consumed by members of hip-hop communities seeking a buzz from the codeine and promethazine. It's also known as *sizzurp* and *purple jelly*. Prefer a lift instead? Check out these [energy boosters](https://www.trendhunter.com/trends/hippie-energy): ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Relaxation Beverages:** Creating beverages that promote relaxation and unwinding, catering to individuals who need to de-stress and calm down. - **Natural Sleep Aids:** Developing natural drink alternatives infused with melatonin and other natural ingredients to aid in sleep and relaxation. - **Niche Beverage Market:** Expanding into niche markets by inventing unique beverage products that target specific needs and preferences of consumers. ### Where This Applies - **Beverage Industry:** Innovating and diversifying product offerings to include relaxation drinks and natural sleep aids. - **Health and Wellness Industry:** Catering to the growing demand for natural and alternative products that promote relaxation and better sleep. - **Marketing and Advertising Industry:** Creating specialized campaigns to introduce and promote niche beverage products such as anti-energy drinks. ## Related on Trend Hunter - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md) - [Alternative Energy Drinks](https://www.trendhunter.com/trends/avvika.md) - [Energy-Boosting Grape Drinks](https://www.trendhunter.com/trends/fast-twitch-grape-flavor.md) - [Functional Electrolyte Energy Drinks](https://www.trendhunter.com/trends/unwell-energy-drinks.md) - [Edgy Vitality Beverages](https://www.trendhunter.com/trends/drink-weird-and-grateful-dead.md) - [Mardi Gras-Celebrating Energy Drinks](https://www.trendhunter.com/trends/juice-monster-voodoo-grape.md) - [Non-Alcoholic Functional Beverages](https://www.trendhunter.com/trends/dappy.md) - [Nootropic-Infused Productivity Drinks](https://www.trendhunter.com/trends/drink-for-productivity.md) - [Reviving CBD Drinks](https://www.trendhunter.com/trends/intune-cbd-drinks.md)