# Suicidal Anti Drinking & Driving Ads "It's Like Killing Yourself" By Ayman | Published 2008-03-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/anti-drinking-driving-ads References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/do-not-drink-drive.html) Drinking and driving is a serious issue that has been recently glamorized by the Hollywood 'it' girls. But it is a matter of life and death for you, and for innocent people on the road. These simple yet effective anti [drinking and driving](https://www.trendhunter.com/trends/drunk-driving-detection) public ads by [Lonsdale Saatchi & Saatchi](https://www.trendhunter.com/trends/latelier-alpine) drive the point home. "It's like killing yourself. Don't drink & drive." The ads use a plain background with three [suicide methods](https://www.trendhunter.com/trends/please-stay-alive) constructed by small cars: rope, gun and blade. Art direction by Chris Guinness. Two thumbs up. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Creative Anti Drinking & Driving Ads:** Opportunity for innovative approaches in creating impactful anti drinking & driving advertisements. - **Shock Factor in Public Awareness Campaigns:** Potential for disruptive strategies that use shocking imagery to raise awareness about social issues. - **Visual Storytelling in Public Service Advertising:** Chance to explore the power of visual storytelling to effectively communicate important messages in public service advertisements. ### Sectors Adopting This - **Advertising & Marketing:** Industry can capitalize on the need for creative and impactful campaigns to address social issues like drinking & driving. - **Public Safety & Advocacy:** Industry can leverage shocking imagery and storytelling to raise awareness and promote behavior change regarding public safety issues. - **Graphic Design & Art Direction:** Industry can explore innovative approaches in visual storytelling to deliver compelling messages through graphic design and art direction. ## Related on Trend Hunter - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Safe Consumption Swimmer Campaigns](https://www.trendhunter.com/trends/malibu-dont-drink-and-dive.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Winter Alcohol-Safety Initiatives](https://www.trendhunter.com/trends/winter-water-safety.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md) - [Safety-Focused Holiday Mocktails](https://www.trendhunter.com/trends/holiday-mocktails.md)