# Synergistic Scalp Haircare Flakes' Anti-Dandruff Shampoo and Conditioner Work Together, Separately By Laura McQuarrie | Published 2024-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-dandruff-shampoo-and-conditioner References: [byeflakes](https://www.byeflakes.com/products/flakes-complete-bundle)  Although there are many two-in-one haircare products on the market formulated to fight dandruff-causing fungus and support scalp health, D2C brand [Flakes](https://www.trendhunter.com/trends/kith-treats-for-kelloggs) is passionate about keeping [anti-dandruff shampoo and conditioner separate](https://www.trendhunter.com/trends/bare-sensitive-scalp-care). The brand's cooling peppermint shampoo formulated with a rich concentration of pyrithione zinc works synergistically with a moisturizing conditioner with MCT oil to restore hair health and fight flakes. Free from sulfates, parabens, PEGs and harsh ingredients, this potent haircare duo is 100% naturally fragranced for a soothing multi-sensory shower experience. While the shampoo contrasts warm and woodsy cedar with fresh and invigorating mint, the conditioner caps off a refreshing shower experience with yuzu-basil. The brand's Flakes Complete Bundle pairs these foundational scalp health products with a scalp brush for circulation-boosting massages and buildup removal. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 59% | Freshness: 26% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Ingredient-driven Formulations:** Products leveraging specific active ingredients for targeted treatments are capturing consumer interest in effective, personalized haircare solutions. - **Natural Fragrances in Haircare:** Haircare products featuring naturally derived scents are appealing to customers seeking holistic experiences and avoiding synthetic additives. - **Scalp Health Focus:** A burgeoning emphasis on scalp health is driving innovation in products designed to enhance circulation, reduce buildup, and overall scalp wellness. ### Industries Being Reshaped - **Personal Care:** Innovations in ingredient transparency and natural formulations are transforming the personal care sector by appealing to health-conscious consumers. - **Direct-to-consumer:** D2C brands are gaining traction by offering specialized, high-performance products with direct consumer outreach and engagement through digital platforms. - **Natural and Organic Products:** The natural and organic products industry is expanding rapidly as consumers seek cleaner, environmentally friendly alternatives for their personal care needs. ## Related on Trend Hunter - [Dandruff-Targeting Scalp Duos](https://www.trendhunter.com/trends/flakefree-duo.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md) - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Dandruff Relief Haircare Systems](https://www.trendhunter.com/trends/dandruff-relief.md) - [Scalp Therapy Haircare Sets](https://www.trendhunter.com/trends/scalp-therapy.md) - [Affordable Anti-Dandruff Systems](https://www.trendhunter.com/trends/cerave-hair.md) - [Sensorial Scalp Care Systems](https://www.trendhunter.com/trends/lavender-lychee-scalp-collection.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Minimal-Ingredient Scalp Serums](https://www.trendhunter.com/trends/bare-itchy-scalp-relief-serum.md)