# Anti-Colic Baby Bottles The Options+ Wide-Neck and Narrow Anti-Colic Bottles Support Fussy Babies By Laura McQuarrie | Published 2019-03-16 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/anti-colic-bottle References: [prnewswire](https://www.prnewswire.com/news-releases/the-next-generation-of-the-no-1-pediatrician-recommended-bottle-dr-browns-natural-flow-options-anti-colic-bottle-300812990.html) & [drbrownsbaby](https://www.drbrownsbaby.com/products/options-plus-anti-colic-wide-neck-bottle/) Dr. Brown's Natural Flow Options+ Anti-Colic Bottles integrate an internal vent system that has been clinically proven to reduce colic, spit-up, burping and gas, while also preserving the nutrients in [breast milk and formula](https://www.trendhunter.com/trends/happy-baby-infant-formula). As well as introducing an updated Options+ Anti-Colic Narrow Bottle, Dr. Brown's is now also sharing an all-new Options+ Wide-Neck Anti-Colic Bottle. Both of the Anti-Colic Bottles are designed to offer a fuss-free feeding experience and support the transition from feeding with a breast to a bottle and back again. The [breast-like nipple](https://www.trendhunter.com/trends/flow-nipple-shield) on the bottle was designed in high-grade soft silicone with a contoured shape that's flexible at the top and gradually firms, providing a comfortable and natural bottle-feeding experience with a flow rate that lets young ones set their own pace for feeding. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Anti-colic Baby Bottles:** The development of internal vent systems to reduce colic in babies is a disruptive innovation opportunity for baby bottle manufacturers. - **Breast-like Nipples:** Creating bottles with soft silicone nipples that mimic the feel of breastfeeding offers an opportunity to improve baby feeding experiences and disrupt traditional bottle design. - **Transition Bottles:** Designing bottles that support the transition from breast to bottle feeding and vice versa provides a unique opportunity for innovation in baby bottle design. ### Sectors Adopting This - **Baby Products:** Baby product manufacturers can drive innovation in anti-colic baby bottles and other feeding solutions to gain market share and meet customer demand. - **Medical Devices:** The use of clinical studies and internal vent systems in anti-colic baby bottles presents an opportunity to develop new medical devices that improve infant health. - **Consumer Goods:** Developing unique and design-oriented baby bottles that meet the needs of both parents and babies can disrupt the consumer goods market and attract new customers. ## Related on Trend Hunter - [Anatomically Inspired Baby Bottles](https://www.trendhunter.com/trends/emulait.md) - [Sustainable German Baby Lines](https://www.trendhunter.com/trends/super-pharm.md) - [Self-Warming Baby Bottles](https://www.trendhunter.com/trends/yoomi-solace.md) - [Smart-Designed Baby Bottle Warmers](https://www.trendhunter.com/trends/smartdesigned-baby-bottle-warmer.md) - [Early Childhood Product Lines](https://www.trendhunter.com/trends/perfect-match.md) - [Early Development Sippy Cups](https://www.trendhunter.com/trends/nuk-ms-rachel-learner-cup.md) - [Baby Bottle Plush Toys](https://www.trendhunter.com/trends/bottapals.md) - [Pro-Grade Baby Bottle Cleaners](https://www.trendhunter.com/trends/kleanpal-pro.md) - [Self-Sterilizing Bottle Warmers](https://www.trendhunter.com/trends/portable-bottle-warmer.md)