# Anti-Cancer Brew BioBeer By Alex Covert | Published 2008-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anti-cancer-brew-biobeer References: [io9](http://io9.com/5064860/biobeer-fights-cancer-and-gets-you-drunk-not-necessarily-in-that-order) Finally, a vice that keeps on giving. BioBeer is being dubbed as a new type of [anti-cancer beer](https://www.trendhunter.com/trends/healthconscious-beer). Students from Houston's [Rice University](https://www.trendhunter.com/trends/the-rice-creamery) are working on a brew that contains resveratrol, a chemical “believed to be responsible for reduced cancer rates in lab tests.” The super beer has also been found to [increase the lifespans](https://www.trendhunter.com/trends/euroky) of several short-living species of animals. Science is a wonderful thing. Image by [thefoodmonkey (Flickr)](http://www.flickr.com/photos/53242595@N00/194416011/) **Implications** - Consumers today are much more willing to invest in a product that boasts a variety of qualities from which their health can benefit. Businesses that market their products as contributing to the well-being of its consumers will see large returns in today's nutrition-conscious society. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Health-enhancing Beverages:** Creating beverages with health benefits, such as anti-cancer properties, presents disruptive innovation opportunities in the food and beverage industry. - **Resveratrol Infusion:** Incorporating resveratrol, a chemical with potential health benefits, into various products can create disruptive innovation in multiple industries, including food and beverage. - **Longevity-boosting Products:** Developing products that can increase the lifespans of organisms opens up disruptive innovation opportunities in fields such as healthcare, cosmetics, and nutrition. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the demand for health-enhancing products and create disruptive innovations by incorporating substances like resveratrol into their offerings. - **Healthcare:** The healthcare industry can explore the potential of resveratrol and other health-boosting compounds in developing innovative treatments or preventive measures for various diseases. - **Cosmetics and Personal Care:** The cosmetics and personal care industry can tap into the trend of longevity-boosting products by incorporating ingredients like resveratrol into their anti-aging formulations. ## Related on Trend Hunter - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Better-For-You Beer Brands](https://www.trendhunter.com/trends/thrive-play.md) - [Adaptogen-Infused British Beers](https://www.trendhunter.com/trends/collider-brew-co.md) - [Adaptogenic Alcohol-Free Lagers](https://www.trendhunter.com/trends/alcoholfree-craft-beer.md) - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Relaxing Alcohol-Free Beers](https://www.trendhunter.com/trends/impossibrew.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [THC/CBD-Infused Craft Beers](https://www.trendhunter.com/trends/ceria.md) - [Vitamin-Enriched Beer Lines](https://www.trendhunter.com/trends/corona-cero.md)