# Drinkable Anti-Aging Supplements Bend Beauty's Anti-Aging Formula Increases Resistance to UV Rays By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anti-aging-supplement References: [newbeauty](https://www.newbeauty.com/slideshow/3060-new-wellness-beauty-supplement-launches/8) & [bendbeauty](https://www.bendbeauty.com/shop/anti-aging-formula-liquid/) Exposure to UV radiation can be beneficial in small doses but it can also lead to short-term and long-term damages, including visible signs of premature aging—[Bend Beauty's](https://www.trendhunter.com/trends/gut-glow) [anti-aging supplement](https://www.trendhunter.com/trends/sunello) is a dietary solution that is said to help increase the skin's resistance to UV rays. The brand's Anti-Aging Formula is packed with six active ingredients that boost skin health: fish oil, borage oil, capsicum annuum extract, marigold flower extract and Vitamin D3, as well as other non-medicinal ingredients. The Anti-Aging Formula is beneficial for defending, hydrating, firming and protecting the skin, playing a part in supporting it from the inside out. The brand's formula is available in both soft gels and a liquid variety that has a grapefruit-tangerine flavor. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Anti-aging Supplements:** There is an opportunity to develop more anti-aging supplements that tackle the visible signs of premature aging. - **UV Protection:** UV protection in consumables is a disruptive innovation in the beauty industry. - **Natural Ingredients:** An increased focus on natural ingredients is a trend in the supplement industry. ### Sectors Adopting This - **Beauty:** The beauty industry can explore the use of consumables that protect against UV rays and offer anti-aging benefits. - **Supplements:** The supplement industry can create products that contain natural ingredients and protect against UV radiation. - **Nutrition:** The nutrition industry can develop products that enhance the skin's health from the inside out. ## Related on Trend Hunter - [Optimal Aging Supplements](https://www.trendhunter.com/trends/aging-supplement.md) - [Anti-Aging Sunscreen Formulas](https://www.trendhunter.com/trends/antiaging-sunscreen1.md) - [Anti-Aging Nutricosmetic Supplements](https://www.trendhunter.com/trends/eternalyoung.md) - [Skin Health-Supporting Supplements](https://www.trendhunter.com/trends/skin-health-supporting-dietary-supplements.md) - [Clinically-Backed Anti-Aging Supplements](https://www.trendhunter.com/trends/glisodin.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Nutraceutical Beauty Gummies](https://www.trendhunter.com/trends/eternalyoung-plantbased-gummies.md) - [Edible Sun Care Products](https://www.trendhunter.com/trends/edible-sun-care.md) - [Cellular Longevity Supplements](https://www.trendhunter.com/trends/one-a-day-age-factor-cell-defense.md)