# Fast-Acting Anti-Aging Moisturizers Vichy's New Anti-Aging Moisturizer Delivers Results in a Day By Laura McQuarrie | Published 2019-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-aging-moisturizer References: [prnewswire](https://www.prnewswire.com/news-releases/vichy-debuts-pure-phyto-peptide-power-for-360-anti-aging-results-from-day-1-300890631.html) & [vichyusa](https://www.vichyusa.com/skin-care/skin-care-product-type/face-moisturizer/liftactiv-peptide-c-3337875607254.html) The newest innovation from premium skincare brand [Vichy](https://www.trendhunter.com/trends/vichy-neovadiol-peri-menopause) is its LiftActiv Peptide-C, an advanced anti-aging moisturizer that promises to visibly improve the look of skin in as little as 48 hours. The anti-aging product helps to address everything from wrinkles and dullness to loss of firmness and definition. The topical solution is powered by mineralizing thermal water, brightening Vitamin C and one of the first Phyto Peptides of plant origin. According to Vichy, these potent ingredients come together to form a "triple threat against signs of aging, for strong healthy skin." The rich and creamy moisturizer helps to reduce [signs of collagen loss](https://www.trendhunter.com/trends/peptide-plump-collagen-cushion-cream) and hydration. As well as offering immediate benefits in a day, the anti-aging moisturizer from Vichy is also said to diminish discoloration and improve jawline contours with continued use. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Fast-acting Anti-aging Products:** Opportunity for cosmetics companies to develop anti-aging products that deliver visible results within a short period of time. - **Plant-based Peptides:** Opportunity for pharmaceutical and cosmetic companies to research and develop plant-based peptides for use in anti-aging products. - **Immediate-results Products:** Opportunity for companies to produce cosmetic products that offer noticeable results immediately upon application. ### Industries Being Reshaped - **Cosmetics:** Cosmetic companies can benefit from developing fast-acting anti-aging products that deliver visible results within a short period of time. - **Pharmaceuticals:** Pharmaceutical companies can benefit from researching and developing new plant-based peptides for use in anti-aging products. - **Beauty and Wellness:** Companies in the beauty and wellness industries can benefit from offering immediate-results products that deliver noticeable benefits upon application. ## Related on Trend Hunter - [Gen X Wrinkle-Relaxing Moisturizers](https://www.trendhunter.com/trends/wrinkle-relaxing-moisturizer.md) - [Skin Longevity Moisturizers](https://www.trendhunter.com/trends/topical-supplement.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Youth-Restoring Moisturizers](https://www.trendhunter.com/trends/the-longevity-cream.md) - [Volumizing Biotech Moisturizers](https://www.trendhunter.com/trends/ultrarich-intensive-moisturizer.md) - [Biotech-Powered Moisturizers](https://www.trendhunter.com/trends/antiaging-moisturizers.md)