# Fruit-Based Preserving Lipsticks 100% Pure's Anti-Aging Lipstick uses Pomegranate Antioxidants By Laura McQuarrie | Published 2016-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-aging-lipstick References: [100percentpure](https://www.100percentpure.com/collections/lipstick/products/fruit-pigmented-pomegranate-oil-anti-aging-lipstick-poppy-cyber-week) As well as being coveted for its color, this 100% Pure product is an anti-aging lipstick that women of all ages will want to get their hands on. The Fruit Pigmented Pomegranate Oil Anti Aging Lipstick in 'Poppy' boasts a concentrated moisturizing formula of shea butter, cocoa seed butter and as its name suggests, a variety of [all-natural fruit pigments](https://www.trendhunter.com/trends/juice-infused-lip-oil) for color. Rather than just seeking out dedicated anti-aging creams, many consumers are now looking for [multipurpose products](https://www.trendhunter.com/trends/kanebo-scrub-melting-lipstick) that offer more value such as sunscreens and other cosmetics that boast anti-aging properties. While adding color to one's lips, the anti-aging lipstick also supplies antioxidants and vitamins in this vegan formula to keep lips looking and feeling soft, healthy and youthful. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 74% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Multipurpose Cosmetics:** Opportunity for creating cosmetic products that offer multiple benefits, such as anti-aging properties and sun protection. - **Natural Ingredients:** Disruptive innovation opportunity to develop cosmetics using all-natural fruit pigments and ingredients for added health benefits. - **Vegan Beauty:** Opportunity to tap into the growing demand for vegan cosmetics by creating cruelty-free and animal-free formulas. ### Industries Being Reshaped - **Cosmetics:** Opportunity for cosmetic companies to develop and market multipurpose products that combine different benefits, such as anti-aging and moisturizing. - **Skincare:** Disruptive innovation opportunity to create skincare products that incorporate natural fruit pigments and antioxidants for added anti-aging properties. - **Beauty Supplements:** Opportunity for the beauty supplement industry to develop products that promote healthy and youthful-looking lips through the use of natural ingredients. ## Related on Trend Hunter - [Anti-Aging Lip Oils](https://www.trendhunter.com/trends/n-28-lip-treatment-oil.md) - [Antioxidant-Packed Lip Treatments](https://www.trendhunter.com/trends/moringa-lip-salve.md) - [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md) - [Plant Pigment Lipsticks](https://www.trendhunter.com/trends/le-rouge-francais.md) - [Antioxidant-Rich Lip Salves](https://www.trendhunter.com/trends/black-cherry.md) - [Multi-Functional Lip Products](https://www.trendhunter.com/trends/lip-spf.md) - [Slim Protective Lipsticks](https://www.trendhunter.com/trends/lipstick-spf.md) - [Deeply Hydrating Lipsticks](https://www.trendhunter.com/trends/deeply-hydrating-lipstick.md) - [Rejuvenating Lip Treatments](https://www.trendhunter.com/trends/12factor-revitalizing-lip-enhancer.md)