# Smoothing Caviar Haircare Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract By Laura McQuarrie | Published 2018-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anti-aging-haircare References: [hellogiggles](https://hellogiggles.com/beauty/beauty-products-tools/beauty-products-launched-week-colourpop-sugarpill-charlotte-tilbury/) & [global.ulta](https://global.ulta.com/caviar-anti-frizz-blowout-butter?productId=xlsImpprod17701005) Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the collection suggests, caviar is a key ingredient in the product, which helps to add smooth and shine to one's locks. The unique Anti-Frizz Blowout Butter is a standout product that boasts a [cream-to-oil formula](https://www.trendhunter.com/trends/smoothing-hair-oil) that is said to provide [protection from humidity and heat](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray), as well as reduce blow drying times by about 40%. To use, the Blowout Butter is to be applied first to the hands so that it may be emulsified, then distributed evenly throughout hair that has been cleaned and towel-dried. Some of the existing products in Alterna's Caviar Anti-Frizz range include an omega-rich oil for the hair, as well as a dry oil mist. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Caviar-infused Haircare:** Creating haircare products that use caviar extract to add smoothness and shine to one's hair. - **Anti-aging Haircare:** Developing haircare products aimed at reducing the appearance of aging in hair. - **Blowout-reducing Products:** Creating products that reduce the amount of time required to blow dry hair by 40% through innovative cream-to-oil formulas. ### Where This Applies - **Personal Care:** Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract. - **Anti-aging:** Developing anti-aging products for hair, an area of the cosmetics industry that has been under-penetrated. - **Hair Styling Tools:** Opportunities exist to create new products that further reduce blow drying time through innovative formulas similar to the cream-to-oil formula used in Alterna's blowout butter. ## Related on Trend Hunter - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Smoothing Hair Care Duos](https://www.trendhunter.com/trends/frizz-control-shampoo-conditioner.md) - [Frizz Control Lotions](https://www.trendhunter.com/trends/anti-frizz-creme.md) - [Lightweight Blowout Haircare Solutions](https://www.trendhunter.com/trends/blowout-haircare.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Protective Haircare Styling Sprays](https://www.trendhunter.com/trends/frizz-defense-smoothing-spray.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Ultra Smoothing Hair Lines](https://www.trendhunter.com/trends/ultimate-smooth.md)