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# Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful

By Laura McQuarrie | Published 2017-03-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/anti-aging-cosmetics
References: [hellogiggles](http://hellogiggles.com/this-hip-new-skincare-line-launching-at-ulta-speaks-to-millennials-and-instagram-culture/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [ulta](http://www.ulta.com/brand/nia)

[Anti-aging cosmetics](https://www.trendhunter.com/trends/refining-toner) are typically created for mature women, but Nia (Not Into Aging) is a new skincare range that is specifically targeted towards Millennials.

Hello Giggles describes Nia as the "daughter of anti-aging centric brand [StriVectin](https://www.trendhunter.com/trends/sculpting-neck-jawline-mask)," as the new collection features StirVectin’s own patented NIA-114 technology, but with fresh branding and packaging that appeals to avid [Instagram](https://www.trendhunter.com/trends/purepeak) users. Items in Nia's first collection include a Tech Neck Line Smoother, a Sunday Detox Whipped Clay Peel-Off Mask, a Glow on Demand Energizing Illuminator, as well as a comprehensive Not Into Aging Start Up Kit that contains these individual products.

Anti-aging concerns are being made specifically relevant to Millennials, with StriVectin CEO Joan Malloy noting: "Wrinkles aren’t new, but how you get them is. Anytime you’re looking down at your phone you’re susceptible to necklines because of the repeated motion of looking up and down at your phone."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 86% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Millennial Anti-aging:** Creating skincare products specifically designed to address anti-aging concerns for Millennials.
- **Tech Neck Solutions:** Developing innovative products that combat the negative effects of constantly looking down at smartphones.
- **Instagram-ready Packaging:** Designing cosmetics with branding and packaging that appeals to the visually-driven Instagram user base.

### Who This Affects Most

- **Skincare:** Opportunities for developing innovative skincare products that cater to the anti-aging needs of Millennials.
- **Beauty:** Creating new solutions and products that address the adverse effects of constantly looking down at smartphones.
- **Marketing:** Providing design and branding services that help beauty brands create visually appealing packaging for social media platforms like Instagram.

## Related on Trend Hunter

- [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md)
- [Micro-Peptide Moisturizers](https://www.trendhunter.com/trends/collagen-bank1.md)
- [Elder Millennial Skincare Kits](https://www.trendhunter.com/trends/elder-millennial-skincare-kit.md)
- [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md)
- [Pre-Aging Skincare Solutions](https://www.trendhunter.com/trends/neutrogena-collagen-bank.md)
- [Mass-Market Epigenetic Serums](https://www.trendhunter.com/trends/cellular-epigenetics-rejuvenating-serum.md)
- [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md)
- [Inflammaging Serums](https://www.trendhunter.com/trends/inflammaging-skin-solution.md)
- [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md)