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# Bohemian Home Goods Partnerships
Nordstrom Will Be Retailing Anthropologie's Home Goods Collection

By Ell Smith | Published 2018-03-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/anthropologies-home-goods-collection
References: [retaildive](https://www.retaildive.com/news/nordstrom-to-sell-anthropologie-home-goods/518467/) & [anthropologie](https://www.anthropologie.com/new-room-wall-decor)

[Nordstrom](https://www.trendhunter.com/trends/filipino-lifestyle-brand) and [Anthropologie](https://www.trendhunter.com/trends/anthropologie-2) have announced a partnership in which the department store will retail Anthropologie's Home goods collection.

The popular Anthropolgie home collection features kitchen, dining room and bedroom decor, in addition to other pieces that fuse contemporary and more nostalgic design. Standouts from the line include the brand's hand painted plates, or the [thoughtfully crafted bedding selection](https://www.trendhunter.com/trends/jeremiah-brent). Those interested in smaller accent pieces will find a vast assortment to choose form, as the collection has a wide selection of tiny treasures and trinkets. Also retailed through the line is Anthropologie's new stationary collection, which was created in collaboration with a series of artists.

This move to retail home goods mirrors the patterns of numerous other department stores which have begun to sell similar premium products.

Image Credit: Nordstrom

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 47% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What Makes This Trend Stand Out

- **Retailing Home Goods:** The trend of department stores partnering with home goods brands to retail their collections.
- **Fusion of Contemporary and Nostalgic Design:** The trend of home goods collections incorporating both modern and vintage design elements.
- **Collaborative Artist Collections:** The trend of home goods brands collaborating with artists to create unique collections.

### Sectors Adopting This

- **Department Stores:** Department stores have the opportunity to expand their offerings by partnering with home goods brands to retail their collections.
- **Home Goods:** Home goods brands can take advantage of partnerships with department stores to increase their market reach and exposure.
- **Art and Design:** Artists have the chance to collaborate with home goods brands to create one-of-a-kind collections and expand their artistic influence.

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