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# Ornamental Cutlery
The Anthropologie on Regent Street in London has a Display Made of Spoons

By Vittoria Natarelli | Published 2010-08-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/anthropologie-on-regent-street
References: [decor8blog](http://decor8blog.com/2010/08/10/anthropologie-regent-street-london/) & [anthropologie](http://www.anthropologie.com/anthro/index.jsp)

The [Anthropologie](https://www.trendhunter.com/trends/anthropologie-1) on Regent Street in London has some interesting display concepts. The Anthropologie stores are known for their incredible interior decorations but the images of this London location are unlike anything I have ever seen.

The store uses [spoons](https://www.trendhunter.com/trends/evolving-spoon), plastic cups, parts of jars and glasses to create a visual wonderland for their shoppers. The Anthropologie on Regent Street must have an incredible team working there!

**Implications** - With the rise of online shopping and all-in-one department stores, smaller stores that sell specific products are struggling to attract consumer interest. In a world where presentation and appearance drive consumption, these stores are investing more time and money in [unique decor concepts](https://www.trendhunter.com/trends/d142) that will generate buzz significant enough to increase consumption.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 64% | Activity: 14% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Innovative Store Design:** Exploring unconventional ways to create visually stunning store displays using everyday items like spoons and plastic cups.
- **Experiential Retail:** Investing in immersive store experiences that captivate and engage customers, enhancing their shopping journey.
- **Branding Through Interior Decor:** Using unique and eye-catching interior decorations as a strategy to differentiate and attract customers to physical stores.

### Who This Affects Most

- **Retail:** Retailers can leverage disruptive innovation opportunities by reimagining store layouts and incorporating unconventional materials to create memorable shopping experiences.
- **Home Decor:** Home decor brands can explore unconventional uses for everyday household items to inspire customers and create unique decor elements.
- **Visual Merchandising:** Visual merchandisers can experiment with novel approaches to create visually captivating displays, integrating unexpected items for a memorable retail experience.

## Related on Trend Hunter

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- [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md)
