# Metallic Minimalist Time-Tellers The Anthony Puelo Nooka Concept Watch is Straightforward & Sleek By Michael Hines | Published 2011-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anthony-puelo References: [tuvie](http://www.tuvie.com/watch-design-for-nooka-by-anthony-puleo/) & [tinyurl](http://tinyurl.com/782cau3) Anthony Puelo has designed what may be the [most literal watch of all time](https://www.trendhunter.com/trends/arrowatch). Puelo's Nooka [concept watch](https://www.trendhunter.com/trends/watch-concept-1) is [sleek and minimalist](https://www.trendhunter.com/trends/azazel), telling the time and date in a straightforward fashion. The watch is digital and displays the time up top and the date down below. Puelo's concept is boxy, smooth and sharp, features ubiquitous among Nooka designs. The timepiece comes in black and silver, with the silver being the sharper of the two if you ask me. Currently the watch is still a concept, but it would be awesome to see Nooka take Anthony Puelo's design and run with it. It isn't a stretch of the imagination to envision this design in Nooka's online store as-is. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Sleek Minimalist Watches:** Disruptive innovation opportunity: Create sleek minimalist watches that offer a straightforward way to tell time and date. - **Digital Time Display:** Disruptive innovation opportunity: Develop digital time displays that prioritize simplicity and clarity. - **Conceptual Designs:** Disruptive innovation opportunity: Explore conceptual designs that push the boundaries of traditional watch aesthetics. ### Sectors Adopting This - **Fashion Accessories:** Disruptive innovation opportunity: Revolutionize the fashion accessories industry by offering sleek and minimalist watches that cater to modern design sensibilities. - **Technology:** Disruptive innovation opportunity: Combine technology and fashion by developing innovative digital displays for timekeeping. - **Product Design:** Disruptive innovation opportunity: Challenge traditional watch design norms and create conceptual timepieces that stand out in the market. ## Related on Trend Hunter - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Minimalist Mars Exploration Timepieces](https://www.trendhunter.com/trends/nova-nasa-watch-concept.md) - [Radical Watch Clasp Concepts](https://www.trendhunter.com/trends/watch-concept-1.md) - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Minimal Dynamic Desk Clocks](https://www.trendhunter.com/trends/wooden-desk-clock.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Linearly Formed Wall Clocks](https://www.trendhunter.com/trends/linear-clock-concept.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md)