# Kinetic Light Beam Shows Anthony McCall Makes Intangible Sculptures Strikingly Bright By Kevin Young | Published 2012-05-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/anthony-mccall References: [designboom](http://www.designboom.com/weblog/cat/10/view/20905/anthony-mccall-five-minutes-of-pure-sculpture-at-hamburger-banhof.html) & [anthonymccall](http://www.anthonymccall.com/) New York-based artist Anthony McCall created a [luminous art installation](https://www.trendhunter.com/trends/shapes-of-light) entitled 'Five Minutes of Pure Sculpture.' Held at the Museum Für Genenwart in Berlin, Germany, the art installation portrays a [solid light effect](https://www.trendhunter.com/trends/aura-collection-1) that illuminates a dark, 1,000 square foot room. The light beams strongly contrast in the darkened gallery space, and they are made by introducing streams of light from a slither of open space. The light fixtures are beamed downwards where vertical and horizontal luminescent lines form on flat surfaces. Anthony McCall assembles a 10 meter installation that shoots curvaceous lines onto the floor and walls to create drastic light effects. Viewers can see the heavily dense light rays between the projector and flat surfaces. Photo Credits: [designboom](http://www.designboom.com/weblog/cat/10/view/20905/anthony-mccall-five-minutes-of-pure-sculpture-at-hamburger-banhof.html), [anthonymccall](http://www.anthonymccall.com/) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 36% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Luminous Art Installations:** Opportunity to create immersive experiences through the use of light in art installations. - **Contrasting Light Effects:** Chance to explore the interplay of light and darkness to create striking visual effects. - **Interactive Projection Mapping:** Potential to engage viewers by projecting interactive and dynamic visuals onto various surfaces. ### Where This Applies - **Art Galleries:** Art galleries can showcase these innovative installations to attract visitors and create unique experiences. - **Event Planning:** Event planners can incorporate luminous art installations to enhance the atmosphere and create memorable events. - **Projection Technology:** Companies in the projection technology industry can develop advanced systems and projectors for interactive projection mapping installations. ## Related on Trend Hunter - [Lightning-Inspired Artful Exhibitions](https://www.trendhunter.com/trends/bright-light-shining.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Emotional Light Sculptures](https://www.trendhunter.com/trends/miror-collection.md) - [Kinetic Lighting Forms](https://www.trendhunter.com/trends/impulse-collection.md) - [Gem-Like Sculptural Art Exhibitions](https://www.trendhunter.com/trends/cylindrical-lenses.md) - [Retro Glass Sculpture Exhibitions](https://www.trendhunter.com/trends/larry-bell.md) - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Concept-Driven Public Art Installations](https://www.trendhunter.com/trends/ivan-toth-depea.md)