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# Untooning Video Game Characters
Anthony Jones Designs Real-Life Mario, Luigi, Bowser & Princess

By Marissa Brassfield | Published 2009-06-21 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/anthony-jones-mario
References: [robotpencildesign.blogspot](http://robotpencildesign.blogspot.com/2009/04/next-gen-mario.html)

Conceptual artist Anthony Jones is creating a fanfic spinoff of the [Super Mario Bros.](https://www.trendhunter.com/trends/super-mario-kart-set) called 'Mario,' and he's designed untooned versions of Princess Peach, Mario, Luigi, and Bowser to accompany the piece.

I love the idea of untooning cartoons and classic video game characters. Check them all out in the featured gallery!

**Implications** - Each of the characters come with a "real world" story. Mario is portrayed as a "beat down" plumber, Princess Peach is portrayed as a busty babe actress/supermodel while Bowser takes on the role of an evil mob boss. Poor Luigi just looks like he has a cold with his red nose and blood-shot eyes. The images are absolutely awesome and even if you aren't a fan you will surely enjoy them!

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 94% | Activity: 96% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Untooning Cartoon Characters:** New trend of transforming cartoon characters into more realistic versions by artists like Anthony Jones.
- **Fan Fiction Spinoffs:** Rising trend of artists and storytellers creating their own versions of popular media, opening opportunities for new stories and merchandise.
- **Realistic Character Design:** A growing trend of designing characters to look more like real-life people or animals, providing new levels of immersion in media and marketing.

### Where This Applies

- **Gaming:** Untooning can provide opportunities for gaming companies to create new and more immersive gaming experiences for players.
- **Entertainment:** Untooning and fan fiction spinoffs open the door for new opportunities in the entertainment industry with original content and merchandise.
- **Advertising and Marketing:** Realistic character design can be used in advertising and marketing campaigns to help better connect with consumers through more relatable content.

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