# Cycle-Breaking Poster Ads The Anthony Burrill for Circus Festival Campaign Addresses a Tough Crowd By Meghan Young | Published 2013-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anthony-burrill-for-circus-festival References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/circus-festival-smart-scared-idea/) & [leoburnett](http://www.leoburnett.com) Working in a creative field doesn't automatically mean people are immune to common obstacles as the Anthony Burrill for Circus Festival ad campaign points out. Creatives may be encouraged to [think outside of the box](https://www.trendhunter.com/trends/made-to-be-still) on a daily basis, but they can still get stuck in a box. What makes it worse is that they often don't even recognize that this happens. The Anthony Burrill for Circus Festival ad campaign addresses this tough crowd with some wise words to help break any vicious cycles currently in play. Melbourne-based [ad agency](https://www.trendhunter.com/trends/beige-billboards) Leo Burnett tapped graphic designer Anthony Burrill for his for his persuasive wisdom and up-beat style of communication to get [CMO](https://www.trendhunter.com/trends/ditch-the-fizz) members to attend the Circus Festival where they can be rewired to think like a Circuit Breaker. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Creative Inspiration Campaigns:** The Anthony Burrill for Circus Festival Campaign highlights the need for creative inspiration campaigns to overcome creative blocks. - **Persuasive Design Techniques:** The use of Anthony Burrill's persuasive design techniques in the Circus Festival ad campaign show potential for applying these techniques in other industries. - **Breakthrough Thinking Strategies:** The Circus Festival campaign highlights the importance of breakthrough thinking strategies to overcome common obstacles in any field. ### Sectors Adopting This - **Advertising:** Anthony Burrill's design techniques in the Circus Festival campaign demonstrate potential for application in the Advertising industry. - **Marketing:** The Circus Festival campaign could inspire breakthrough thinking in the Marketing industry for creating new strategies to connect with tough target audiences. - **Design:** The Circus Festival campaign highlights the importance of breakthrough thinking in the Design industry to overcome creative blocks. ## Related on Trend Hunter - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Lyrics-Inspired OOH Campaigns](https://www.trendhunter.com/trends/lyricsinspired-ooh-campaign.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Swapped Phone Campaigns](https://www.trendhunter.com/trends/kitkat-phone-break.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md)