# Map-Clad Vino Branding The Anthem Wine Bottle Celebrates Artisan Practices By Susan Keefe | Published 2012-05-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anthem-wine References: [thedieline](http://www.thedieline.com/blog/2012/5/17/anthem-wine.html) & [johnschalldesign](http://www.johnschalldesign.com/) The makers of [Anthem](https://www.trendhunter.com/trends/classic-americanas) Wine enlisted the talents of designer John Schall to create picture-perfect packaging for the company's premium vino. The result is a [sleek jet black bottle](https://www.trendhunter.com/trends/chloe-wine-collection) clad in a ravishing red reproduction of a topographic map of the region surrounding the vineyard where the wine hails from. The exact location of the vineyard is indicated with a little white star. Inspired by the passion of the proprietors, Schall placed a graphic on the back of the bottle that walks the consumers through the wine-making process. The knowledge displayed on this sleek bottle demonstrates the brand's commitment to quality and celebrates the fine art of [natural wine production](https://www.trendhunter.com/trends/avaline-x-stella-mccartney). An education in the appreciation of the science and care behind the product, the Anthem Wine bottle is clever and informative. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Educational Labeling:** Brands can utilize their packaging as a tool for educating consumers about their products, allowing for a deeper level of appreciation and understanding. - **Design-focused Branding:** Companies can differentiate themselves and capture consumer attention through unique and visually appealing designs on their packaging. - **Location-based Branding:** Incorporating elements of the location where a product is produced into its branding and packaging can create a stronger connection between the consumer and the product's origin. ### Where This Applies - **Wine:** Wineries can use creative packaging designs to set themselves apart in a crowded market and showcase their unique production methods to consumers. - **Food and Beverage:** Incorporating informative and visually appealing designs on packaging can help food and beverage companies to educate consumers about their products and differentiate themselves from competitors. - **Tourism:** Brands in the tourism industry can use location-based branding tactics, like incorporating local maps into their packaging, to showcase the unique experiences offered in different regions and attract potential visitors. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md)