# Colorfully Clouded Lookbooks The Anthem SS 2014 Will Cloud Your Judgement By Vasiliki Marapas | Published 2014-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/anthem-ss-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/06/24/anthem-springsummer-2014-lookbook/) & [anthemmade](http://www.anthemmade.com/) The ANTHEM SS 2014 collection is introduced to the public by way of a vividly colored lookbook lensed by photographer Shawn Brackbill. The collection, which is currently available at Privilege, consists of graphic printed tees, five-panel caps, snapbacks and bucket hats. Some of the features include the black Hear No Evil T-shirt and the Tiger 2 T-shirt (available in white, black and heather). The latest offerings by the streetwear brand, modeled by a too-cool-for-school couple, are further enhanced by the colorful clouds billowing behind them. In fact, the lookbook immediately brings 'The Color Run' to mind, a race that markets itself as the "Happiest 5K on the Planet." The un-timed race is characterized by the fact that the participants are doused in head-to-toe color at every kilometer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 63% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Printed Tees:** Disruptive innovation opportunity: Develop eco-friendly and sustainable printing technologies for graphic printed tees. - **Five-panel Caps:** Disruptive innovation opportunity: Invent a new folding mechanism that allows for easier storage and transportation of five-panel caps. - **Colorful Clouds:** Disruptive innovation opportunity: Create artificial colorful clouds for events and artistic installations. ### Sectors Adopting This - **Streetwear:** Disruptive innovation opportunity: Integrate smart technology into streetwear, such as clothing with embedded sensors for health monitoring. - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality technology in fashion retail to allow customers to virtually try on clothing before purchasing. - **Event Planning:** Disruptive innovation opportunity: Develop a virtual event planning platform that allows users to visualize and customize event elements such as decorations, lighting, and entertainment. ## Related on Trend Hunter - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Expansive Performance Running Lines](https://www.trendhunter.com/trends/bandit-fall-2024.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Graphic-Centric Minimal Streetwear](https://www.trendhunter.com/trends/drama-call-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)