# $800 Beers The Limited Edition Antarctica Nail Ale is Pure and Extravagant By Amanda Chang | Published 2010-11-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/antarctica-nail-ale References: [bornrich.org](http://www.bornrich.org/entry/antarctic-nail-ale-is-the-world-s-new-most-expensive-beer/) & [nailbrewing.au](http://www.nailbrewing.com.au/specialstories/5-stories/20-antarctic-nail-ale) Beer-lovers will certainly appreciate the new Limited Edition Antarctica Nail Ale which is currently being sold for $800 per bottle! Being tooted as one of the world's most expensive beers, this beer definitely deserves some attention. Only 30 bottles of the Antarctica Nail Ale are being produced by brewing company Nail Brewing. The first bottle was [sold at an auction](https://www.trendhunter.com/trends/mexicoinspired-whisky) in Fremantle, Australia in order to benefit an anti-whaling group called Sea Shepherd. **Implications** - Businesses that offer lavish and [limited edition products](https://www.trendhunter.com/trends/liquid-death-x-spinal-tap) will likely experience very favorable results. These qualities are portrayed by consumers as reflective of a particularly high status, making them highly appealing. Businesses that create these products can rely on high levels of demand amongst high and average-spending consumers in society today. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Lavish Limited Editions:** Creating lavish and limited edition products can generate high levels of demand and appeal to high-status consumers. - **Extravagant Pricing:** Setting extravagant prices for unique products can create an allure and perception of exclusivity. - **Charitable Collaboration:** Collaborating with charitable organizations can enhance brand image and create positive associations for luxury brands. ### Who This Affects Most - **Craft Beer:** Craft beer breweries can explore limited edition releases and extravagant pricing to attract high-end beer connoisseurs. - **Luxury Goods:** Luxury brands can partner with charitable organizations to create limited edition products with extravagant pricing, thereby appealing to high-status consumers. - **Fundraising:** Fundraising organizations can collaborate with companies to create exclusive and expensive products that attract both collectors and supporters. ## Related on Trend Hunter - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Expensive Whiskey Sales](https://www.trendhunter.com/trends/emerald-isle-whiskey.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Branded Electric Vehicle Beers](https://www.trendhunter.com/trends/tesla-cyberbeer.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md)