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# Minuscule Movie Trailers
Marvel and Disney's Ant-Man Trailer is Tiny

By Laura McQuarrie | Published 2015-01-07 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/ant-man-trailer
References: [prexamples](http://prexamples.com/2015/01/marvel-and-disney-release-ant-sized-trailer-for-ant-man/) & [youtube](https://www.youtube.com/watch?v=KQjhJf1R4k4)

In order to promote the release of Ant-Man, [Disney](https://www.trendhunter.com/trends/agatha-all-along) and [Marvel](https://www.trendhunter.com/trends/spiderman-2-game) created an Ant-Man trailer that's actually too tiny to see. Although people seek out a movie trailers online in order to get a sense of what kind of scenes to expect in the feature film, this trailer doesn't provide much information—other than cleverly playing up the size factor of Ant-Man. Despite most of this trailer being impossible to view unless you've got amazing eyesight, the movie trailer has been watched over 6 million times.

As well as offering the first ant-sized look at the Ant-Man trailer, there is also a full-sized teaser of the video so that you can actually see what is happening on this minuscule screen.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 25% | Activity: 66% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Micro Trailers:** Creating creative, unique, and short teaser trailers that challenge viewers to visit theaters.
- **Immersive Advertising:** Developing innovative techniques that grab and hold the audience's attention by offering them an enriched experience.
- **Interactive Campaigns:** Engaging with potential customers by encouraging brand participation in unique ways.

### Sectors Adopting This

- **Movie Theaters:** Creating new marketing campaigns that leverage social media and smartphone technology to drive viewers for film screenings.
- **Advertising:** Developing specialized techniques, such as augmented reality, to create experiential advertisements that people may share and save.
- **Entertainment:** Introducing interactive gamification experiences, contests, and e-sports marketing, targeting millennials and Gen Z customers.

## Related on Trend Hunter

- [Toy Brick Reimagined Trailers](https://www.trendhunter.com/trends/wicked-movie.md)
- [Miniature Collectible Campaigns](https://www.trendhunter.com/trends/worlds-smallest.md)
- [Ultra-Small TV Sets](https://www.trendhunter.com/trends/tinycircuits-tinytv.md)
- [Miniature Billboard Ads](https://www.trendhunter.com/trends/mini-media.md)
- [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md)
- [Super-Mini Toy Collectibles](https://www.trendhunter.com/trends/minis-in-minis.md)
- [Superhero Dramatic Game Trailers](https://www.trendhunter.com/trends/spiderman-2-game.md)
- [Animated Short Film Trailers](https://www.trendhunter.com/trends/carls-date.md)
- [Micro-Sized Alt Smartphones](https://www.trendhunter.com/trends/nothing-phone-2a-micro.md)
