# Fintech Tennis Brand Ambassadors
Ant International Named Carlos Alcaraz Its New Brand Ambassador

By Adam Harrie | Published 2026-05-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ant-international
References: [businesswire](https://www.businesswire.com/news/home/20260518952984/en/Tennis-World-Champion-Carlos-Alcaraz-Becomes-Global-Brand-Ambassador-for-Ant-International) & [linkedin](https://www.linkedin.com/posts/jessie-guo-1b46b81b_we-are-thrilled-to-announce-the-exciting-ugcPost-7462310973417107456-Qv38/)

![Fintech Tennis Brand Ambassadors](https://cdn.trendhunterstatic.com/thumbs/614/ant-international.jpeg)

Ant International named Carlos Alcaraz its global brand ambassador, tapping the world No. 1 tennis player to lead campaigns across Alipay+, Antom and WorldFirst, the company’s global wallet, merchant payment and cross-border account platforms. The Carlos Alcaraz Ant International partnership sees the multi-time Grand Slam champion representing a fintech company that connects more than 150 million merchants and over two billion user accounts worldwide.

Alcaraz will feature in activations across Ant International’s more than 30 global offices, highlighting a partnership grounded in shared values of ambition and financial inclusion for underserved communities.

Ant International shows how partnering with a globally recognized athlete at the peak of his career can raise awareness around the payment infrastructure consumers rely on every day but rarely notice.

Image Credit: Ant International