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# Alt-Rock Sneakers
Vans and the Pixies Rock Out Shoes

By Christina Butty | Published 2009-08-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ans-and-the-pixies
References: [hypebeast](http://hypebeast.com/2009/08/the-pixies-x-vans-band-series-sk8-hi-slip-on/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/ripe/van-vn-0d5i3vc/)

In the next entry of the [Vans](https://www.trendhunter.com/trends/anarchy-is-the-key) Band series, Massachusetts alternative rock band The Pixies are featured. Both versions of the shoe feature “Death to the Pixies” artwork of a nude man laying on his side, looking distressed.

There are two models available out of this collaboration including the SK8-HI, a high-top and the Slip-On for lazy folks who don’t like laces. They are available now at particular Vans retailers.

**Implications** - Over the last few years, [Vans sneakers](https://www.trendhunter.com/trends/valentino-x-vans) have moved from the footwear of choice for skateboarders and surfer dudes into a basic staple of many closets ala [Converse's](https://www.trendhunter.com/trends/custom-chuck-taylor-all-star-charli-xcx-by-you) Chuck Taylors. These Pixies version sneaks are specialty kicks targeted at fans of the bands, and exclusive sneaker collectors. Despite their increasing market dominance, the Vans shoe company is doing a solid job of staying on top of its innovation.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 11% | Activity: 71% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Specialty Sneaker Collaborations:** The growing trend of sneaker collaborations with music bands and artists presents an opportunity for brands to create limited-edition sneakers targeted at niche markets.
- **Expanding Target Market for Sneakers:** Sneaker brands like Vans are expanding their target market beyond skateboarders and surfers to reach a wider audience through collaborations with popular musicians.
- **Innovative Sneaker Design:** The unique artwork and designs featured on these sneakers highlight the potential for disruptive innovation in sneaker design.

### Industries Being Reshaped

- **Footwear:** The footwear industry can tap into the trend of specialty sneaker collaborations to create limited-edition sneakers and target new consumer segments.
- **Fashion:** The fashion industry can take advantage of the expanding target market for sneakers by incorporating collaborations with music bands into their product lines.
- **Music Merchandise:** The music merchandise industry can explore collaborations with sneaker brands to create exclusive sneakers for fans and collectors.

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