# Light-Activated Fashion The Anrealage Fall 2013 Collection Reveals Its Colors Under UV Light By Laura McQuarrie | Published 2013-07-15 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/anrealage-fall-2013 References: [garakami](http://garakami.com/20130407/light-activated-style/) & [anrealage](http://www.anrealage.com/) The Anrealage Fall 2013 collection featured all-white ensembles that revealed a surprise when they reached the end of the runway at Tokoyo Fashion Week. Models stepped onto a revolving pedestal and under a UV light that completely transformed the looks. The garments were made from a textile that uses photochromatic molecules that are responsive to light. Standing under the ultraviolet rays, the clothes turned from white to reveal [rainbow patterns and colors](https://www.trendhunter.com/trends/aura-collection-2). As the models stepped out of the UV light, the garments were slowly drained of color. Anrealage's lead designer, Kunihiko Morinaga, is known for his [innovative use of materials](https://www.trendhunter.com/trends/programmable-clothing). This collection takes a technology that is commonly used in color-changing sunglasses and adapts it for use on fabrics. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### What Makes This Trend Stand Out - **Photochromatic Fashion:** The use of photochromatic molecules in textiles allows for color-changing garments, creating a novel and interactive fashion experience. - **Light-responsive Materials:** The development of light-activated fabrics opens up possibilities for innovative designs that transform and evolve based on different lighting conditions. - **Interactive Runway Shows:** Incorporating UV lights in fashion shows creates a unique and captivating experience for the audience, adding an element of surprise and spectacle to the presentation. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can explore the use of photochromatic textiles to create innovative and attention-grabbing garments, setting themselves apart in a competitive market. - **Textile Manufacturing:** Textile manufacturers can invest in the development of light-responsive materials, providing fashion designers with cutting-edge fabrics that can revolutionize the industry. - **Event Production:** Event production companies can capitalize on the trend of interactive runway shows by incorporating creative lighting techniques that enhance the overall experience for attendees. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Phosphorescent Color-Changing Jackets](https://www.trendhunter.com/trends/vollbak-firefly-jacket.md) - [Dynamic Shape-Shifting Dresses](https://www.trendhunter.com/trends/primrose-dress.md) - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Chic Shadow Effect Suitcases](https://www.trendhunter.com/trends/suitcase-of-the-light.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md)