# Philanthropic Kitchenware Collaborations Anova Partnered with RED to Fight the HIV/AIDS Crisis By Francesca Mercurio | Published 2021-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anova References: [thespoon.tech](https://thespoon.tech/anova-launches-sous-vide-line-with-red-to-raise-funds-for-global-health/) Anova, a kitchen appliance company, has partnered with RED to create a collection of sous-vide kitchen appliances for charity. RED is an organization founded in 2006 that raises awareness about the AIDS pandemic. This collaboration hopes to raise awareness and funds for HIV/AIDS. The collection will feature three versions of Anova's sous-vide circulators - The [Precision Cooker](https://www.trendhunter.com/trends/cladist-titan), the Nano, and the Precision Cooker Pro. For each purchase of an [ANOVA RED](https://www.trendhunter.com/trends/anova-precision-cooker-mini) appliance, five percent of the proceeds will go to the Global Fund - one of RED's foundations that finances HIV/AIDs programs in Africa. Anova and RED have pledged to donate a minimum of USD 200,000. The line can be purchased through Anova's website or on [Amazon](https://www.trendhunter.com/trends/cookware-line-risa) starting September 30. The line retails between USD 129 - 399. Image Credit: Anova ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Philanthropic Collaborations:** More companies should consider partnering with philanthropic organizations to help raise funds and awareness for important causes. - **Charitable Kitchenware Collections:** The trend of creating charitable collections of everyday items, like kitchen appliances, is a great way for companies to give back to the community and support important causes. - **Sous-vide Appliances for a Cause:** By creating sous-vide appliances specifically for charity, companies can make it easy for customers to contribute to important causes while also adding value to their kitchens. ### Sectors Adopting This - **Kitchenware:** Kitchenware companies should explore creating charitable collections to not only do good for the community but also increase brand awareness and customer loyalty. - **Philanthropic Organizations:** Philanthropic organizations could look to partner with companies in a range of industries to create charitable collections, bringing their causes to a wider audience. - **E-commerce:** E-commerce companies, like Amazon, have the potential to reach a wider audience and raise more funds for important causes by offering charitable collections through their platforms. ## Related on Trend Hunter - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Mini Sous-Vide Devices](https://www.trendhunter.com/trends/anova-precision-cooker-mini.md) - [Cooking Appliance Collaborations](https://www.trendhunter.com/trends/blue-apron-and-panasonic.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Charitable Heart Awareness Donations](https://www.trendhunter.com/trends/red-chocolate.md) - [Home Chef Appliance Partnerships](https://www.trendhunter.com/trends/sharkninja-and-nathan-anthony.md) - [Color-Centric Kitchen Appliances](https://www.trendhunter.com/trends/thyme-table.md) - [Collaboration Brass-Hued Kitchen Appliances](https://www.trendhunter.com/trends/breville-brass-collection.md)