# Petrified Tree Fashion The AnOther Man 2010 'Rock' Editorial is Stone Cold Stylin' By Alex Scott | Published 2010-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/another-man-2010-rock-editorial References: [hypebeast](http://hypebeast.com/2010/03/mans-2010-springsummer-rock-editorial/) & [anothermag](http://www.anothermag.com/) Showcasing multiple labels for the upcoming spring/summer season, the AnOther Man 2010 'Rock' editorial features gothic-like imaging with less-than summery fashion. The pictorial includes items from [Diesel](https://www.trendhunter.com/trends/diesel-3), [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists), [Gucci](https://www.trendhunter.com/trends/gucci-men), Hugo and others. You have to admit these clothes are pretty dark and brooding for the summer. I don't think I could comfortably wear any of the items from the AnOther Man 2010 Rock Editorial while strolling along the boardwalk or sitting on a patio. Though many of these items are well tailored and feature some interesting cuts, I think I'll just stick with board shorts and a tee. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 41% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Dark Summer Fashion:** Opportunities for introducing dark, edgy and rebellious fashion into the summer season by incorporating interesting cuts and tailoring. - **Gothic Fusion:** Opportunities for merging gothic and summery fashion further by integrating more unconventional elements into mainstream summer wear. - **Summer Season Experimentation:** Opportunities for experimenting with non-traditional summer wear by evolving and challenging established summer fashion norms. ### Where This Applies - **Fashion Industry:** Opportunities for designers to rethink and create unusual, non-traditional summer wear and encourage acceptance of creative experimentation. - **Marketing and Advertising Industry:** Opportunities for marketing campaigns to promote unique, unconventional summer wear that challenges established norms and offers new style options to consumers. - **Retail Industry:** Opportunities for retailers to embrace and stock non-traditional seasonal wear and satisfy customer demand for new, innovative fashion choices. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant Garde Seasonal Fashion](https://www.trendhunter.com/trends/brucolic.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)