# Unconventional Swimwear Shoots The AnOther Magazine 'Making Waves' Editorial By Tiana Reid | Published 2010-06-28 | Updated 2010-07-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/another-magazine-making-waves References: [anothermag](http://www.anothermag.com/exclusives/making-waves) & [anakras](http://www.anakras.com) Shot by photographer Lina Scheynius, the AnOther Magazine 'Making Waves' editorial is the first [swimwear shoot](https://www.trendhunter.com/trends/new-swim-collection) exclusively for the AnOther magazine. Stylist David St. John-James chose [itty-bitty bikinis](https://www.trendhunter.com/trends/tyler-mcgillivary-3) by the likes of Yves Saint Laurent, Mother of Pearl, Calvin Klein, Acne and American Apparel. Shot in La Coruña, Spain, the model for the AnOther Magazine 'Making Waves' editorial, named Ana, is also a furniture designer. **Implications** - In contemporary culture, sex has the ability to sell a product. However, combining this desire with a hint of unconventional behavior will also gain respect from consumers. Companies should consider how to market their products in a [seductive, yet original manner](https://www.trendhunter.com/trends/songs-of-siren) in order to garner recognition. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Seductive Swimwear Marketing:** Companies should consider marketing their swimwear products in a seductive and unconventional manner to gain recognition from consumers. - **Unconventional Fashion Photography:** Fashion photographers should aim to capture unconventional and seductive images to make their editorial or campaign stand out from others. - **Designer Swimwear Clothing:** Swimwear designers should focus on creating itty-bitty bikinis and unique clothing to attract the attention of consumers looking for unconventional swimwear fashion. ### Who This Affects Most - **Swimwear Fashion:** Swimwear fashion industry should focus on creating seductive and unconventional designs to meet the demand of consumers who want unique and sexy swimwear. - **Fashion Photography:** Fashion photography industry should focus on capturing seductive, unconventional and eye-catching images to make their work stand out in the industry. - **Product Marketing:** Product marketing industry should focus on exploring seductive ways of marketing products to attract new consumer bases. ## Related on Trend Hunter - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)