# Unwrapped Gift Editorials The AnOther Magazine 'Christmas Beauty Box' Photoshoot is Covetable By Meghan Young | Published 2013-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/another-magazine-christmas-beauty-box References: [trendland](http://trendland.com/another-magazine-a-look-inside-the-present-box/) & [anothermag](http://www.anothermag.com/exclusives/the-christmas-beauty-box) The AnOther Magazine 'Christmas Beauty Box' editorial might not center around typical boxed gifts, but the idea is there. In place of wrapping paper, bright bows and cardboard boxes, the team used [simple colorful pieces of masking tape](https://www.trendhunter.com/trends/clash-royale) as the perfect stand in. This creates a minimalist and stylish vibe for the [luxurious still life scenes](https://www.trendhunter.com/trends/dreams-express). Not to mention that the tape doesn't overpower what really matters: the gifts inside. Shot by photographer Alexander Kent, the AnOther Magazine 'Christmas Beauty Box' editorial featured the styling of set designer Sarah Parker, who was assisted by Florence Arnold. Presenting the [ultimate beauty wish list](https://www.trendhunter.com/trends/holiday-beauty-kits) way ahead of the big day, the photoshoot showcases products from the likes of Eight & Bob, Balenciaga Paris, Comme des Garcons, Yves Saint Laurent and Dolce & Gabbana. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 25% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** Exploring the use of simple and minimalist packaging materials as a trendy alternative to traditional gift wrapping. - **Creative Gift Presentation:** Using unconventional materials and techniques to present gifts in unique and visually appealing ways. - **Luxurious Still Life Photography:** Highlighting the beauty and elegance of products through meticulously styled and photographed still life scenes. ### Industries Being Reshaped - **Beauty and Fashion:** Opportunity to innovate in packaging and presentation methods to enhance the overall consumer experience. - **Photography and Design:** Growing demand for skilled photographers and set designers who can create visually captivating still life scenes. - **Luxury Goods:** Potential to differentiate and add value to luxury products through creative and luxurious packaging and presentation. ## Related on Trend Hunter - [Stunning Beauty Advent Calendars](https://www.trendhunter.com/trends/beauty-advent-calendar1.md) - [Elegant Holiday Fragrance Gifts](https://www.trendhunter.com/trends/fragrance-gifting-collection.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Branded Holiday Gifting Suites](https://www.trendhunter.com/trends/holiday-gifting-suite.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Luxury Advent Calendars](https://www.trendhunter.com/trends/saint-laurent-rive-droite.md) - [Accessible Beauty Advent Calendars](https://www.trendhunter.com/trends/ted-baker-beauty-advent-calendar.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md)