# Quirky Tilted Media Players Astell & Kern's 'A&norma SR15' has a Canted Display By Joey Haar | Published 2018-05-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/anorma-sr15 References: [theverge](https://www.theverge.com/circuitbreaker/2018/5/15/17355172/astell-kern-norma-sr15-pmp-price-release-date) & [us.astellnkern](https://us.astellnkern.com/products/a-norma-sr15?variant=12182530981947) Rigid straightness has been the unwritten rule of tech design for decades, but the new 'A&norma SR15' from luxury audio accessory brand [Astell & Kern](https://www.trendhunter.com/trends/astell-kern) is scoffing at the law with its design. The media player features a tilted screen -- something that looks surreal at first but actually reveals a surprising degree of functionality. To be sure, straight lines have been crucial to design for good reason. Designers need to assume that tech will be viewed on even surfaces, so everything from televisions to desktop monitors have needed to be straight in order to function properly. However, [mobile device](https://www.trendhunter.com/trends/playful-phone-experimentation) are almost exclusively used while being held, which gives designers the leeway to get crooked. The slight cant of the A&norma SR15 partly leaves room for a tactile volume knob, but it also increases the ergonomic benefit by eliminating the need to twist one's wrist while looking at the device. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 56% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Tilted Device Displays:** Designers are exploring the use of tilted displays in mobile devices, offering a new way to optimize user experience and functionality. - **Ergonomic Tech Design:** Tech designers are prioritizing ergonomics in their designs to improve user comfort and reduce strain on the wrist and hand. - **Functionality-driven Design:** Designers are focusing on developing aesthetics that complement the functionality of the device, rather than conforming to traditional design standards. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can leverage tilted displays and ergonomic designs to differentiate their products and enhance user experience. - **Audio Accessories:** Companies that produce audio accessories for mobile devices can incorporate tilted displays to provide a unique user experience and stand out in a crowded market. - **Mobile Devices:** Mobile device manufacturers can explore using tilted displays and ergonomic designs to provide a new level of innovation and differentiation in the market. ## Related on Trend Hunter - [Aesthetically Pleasing CD Players](https://www.trendhunter.com/trends/modern-cd-player.md) - [Active Portable Music Players](https://www.trendhunter.com/trends/astellkern.md) - [Connective Digital Audio Players](https://www.trendhunter.com/trends/connectivedigital-audio-player.md) - [Angular Bluetooth Stereo Speakers](https://www.trendhunter.com/trends/bluetooth-stereo-speaker.md) - [Fully Machined Music Players](https://www.trendhunter.com/trends/selekt-dsm.md) - [Retrofuturistic Streaming Audio Devices](https://www.trendhunter.com/trends/diy-streaming-audio-player.md) - [Sleek Vertical Digital Displays](https://www.trendhunter.com/trends/lg-witty.md) - [Digital Audio Speaker Displays](https://www.trendhunter.com/trends/vibrary-digital-lp-player.md) - [Rotating Display Gaming Consoles](https://www.trendhunter.com/trends/small-universe-x-sugar-cubes.md)