# Anorexia-Approved Soda Ads Campaign Claims Diet Pepsi Keeps You Paper Thin By Vincent Salera | Published 2009-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/anorexia-approved-diet-soda-diet-pepsi-keeps-you-paper-thin References: [adsoftheworld](http://adsoftheworld.com/media/print/diet_pepsi_pool) This ad for Diet Pepsi shows you how thin you can be by drinking their brand of diet soda by showing a pool and a diving board with a Smurf-sized splash. If people drinking Diet Pepsi are this thin, they may want to consider drinking the regular Pepsi--the sugar and calories can do them some good. The ad was created by advertising agency JWT, Mumbai, India with creative direction by Tista Sen, Shammsunder Gooud and Shammsunder Gooud. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Anorexia-approved Soda Ads:** Disruptive innovation opportunity: Develop health-conscious advertisements that promote body positivity and healthy lifestyles rather than promoting unrealistic body images. - **Body Positive Marketing Campaigns:** Disruptive innovation opportunity: Create marketing campaigns that celebrate diverse body types and challenge societal beauty standards. - **Health-conscious Beverage Brands:** Disruptive innovation opportunity: Develop new beverage brands that cater to health-conscious individuals by offering low-sugar or sugar-free options. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Utilize innovative advertising techniques to promote body positivity and healthy lifestyles, shifting away from harmful body image standards. - **Beverage Industry:** Disruptive innovation opportunity: Invest in research and development to create healthier beverage options that align with the growing demand for health-consciousness. - **Fashion and Beauty Industry:** Disruptive innovation opportunity: Encourage inclusivity and diversity in fashion and beauty campaigns by featuring models of all body types, challenging traditional beauty standards. ## Related on Trend Hunter - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Gen Z-Themed Soda Campaigns](https://www.trendhunter.com/trends/pepsi-relationsips.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md)