# Dark Cookie Doughs ANON PLS is a Limited-Edition DEUX x Deuxmoi Drop By Laura McQuarrie | Published 2024-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anon-pls References: [nosh](https://www.nosh.com/news/2024/new-products-collabs-from-heinz-calibagels-and-deux-spiceologys-first-spanish-inspired-blend) & [eatdeux](https://www.eatdeux.com/products/cookies-cream-12-oz)  [ANON PLS](https://www.trendhunter.com/trends/anons-no-groni) is the new vegan and gluten-free cookie dough in a jar from the [DEUX](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough) x Deuxmoi collaboration, and it revives the brand's fan-favorite cookies and cream flavor with hints of vanilla and generous layers of white chocolate. This treat from the better-for-you cookie dough brand and the anonymous [Instagram](https://www.trendhunter.com/trends/limited-edition-cookie) account publishing celebrity gossip can be safely consumed straight from the jar or rolled into balls, then baked to create soft and chewy cookies. Made with a base of organic oat flour, organic coconut sugar and almond butter, this dark cookie dough treat also features healthful additions like organic flaxseed, cashew butter and jasmine tea extract. Perfect for fans of cookies and cream, this nostalgic yet novel edible cookie dough is rich in flavor and texture. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 13% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Vegan Treats:** The growing demand for plant-based alternatives is highlighted through innovative vegan cookie dough formulations. - **Instagram Collaborations:** Brands are leveraging social media collaborations to create unique, limited-edition products that appeal to niche audiences. - **Healthy Indulgence:** Consumers are increasingly looking for indulgent treats that also offer health benefits, presenting a dual-functionality in dessert offerings. ### Industries Being Reshaped - **Plant-based Foods:** This sector is evolving with creative new products that cater to vegan and health-conscious consumers. - **Social Media Marketing:** The marketing industry is seeing a trend in exclusive product drops through collaborations with popular social media influencers and accounts. - **Healthy Snacks:** Snack foods are being transformed with nutrient-dense ingredients, appealing to those who want health benefits along with their treats. ## Related on Trend Hunter - [Matcha Cookie Dough Desserts](https://www.trendhunter.com/trends/deux-x-bloom-matcha-cookie-dough.md) - [Comforting Cookie Doughs](https://www.trendhunter.com/trends/grandmas-oatmeal-chocolate-chip.md) - [Enhanced Pumpkin Cookie Doughs](https://www.trendhunter.com/trends/festive-pumpkin-spice.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Collaborative Cookie Dough Treats](https://www.trendhunter.com/trends/doich-cinnamon-brunch-crunch.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Chef-Inspired Frozen Cookie Doughs](https://www.trendhunter.com/trends/doughpamine-frozen-cookie-dough.md) - [Exclusive Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookies-cream.md)