# Lens-Swapping Snow Shades The Anon Magnetic M1 Goggle Customizes to Your Needs By Matt Ho | Published 2012-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/anon-magnetic-m1-goggle References: [business.transworld.net](http://business.transworld.net/80755/features/game-changers-anons-new-magnetic-m1-goggle/) & [anonoptics](http://anonoptics.com/) Another [snowboarding shade](https://www.trendhunter.com/trends/flow-scape) looking to make its way to the market is the [Anon](https://www.trendhunter.com/trends/anons-no-groni) Magnetic M1 Goggle which brings an innovative design that will be convenient for snowboarders. The highlight of the Anon Magnetic M1 Goggle is its lens-swapping ability. While this is a common feature, the design usually requires the snowboarder to take off their goggles in order to make the switch. However, Anon's Magna-Tech technology eliminates that step altogether. This means that the user can swap the [lens tint](https://www.trendhunter.com/trends/bio-lens) without taking the frame off the face. It's designed to make the process swift, easy and hassle-free. There will be a premium and a painted style for the M1 Goggles, both of which will include two lens for different lighting conditions. Look for these to make a debut at SIA (SnowSports Industries America). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Lens-swapping Technology:** There is an opportunity to innovate by creating a lens-swapping technology that can be applied to other types of goggles or glasses. - **Convenient Design:** There is potential for disruption by creating designs that prioritize convenience and ease-of-use for other wearable products. - **Magnetic Fastening:** There is room for innovation in the magnetic fastening system of wearable products to improve functionality and enhance user experience. ### Who This Affects Most - **Winter Sports Industry:** This innovation in snowboarding shades will likely lead to similar innovations in other winter sports products. - **Eyewear Industry:** The convenience and functionality of the Anon Magnetic M1 Goggle can be applied to other types of eyewear for various situations. - **Wearable Technology Industry:** The magnetic fastening system used in the Anon Magnetic M1 Goggle could potentially be applied to other types of wearable technology products to enhance user experience. ## Related on Trend Hunter - [High-Performing Ski Goggles](https://www.trendhunter.com/trends/reks.md) - [Adaptive Electrochromic Lens Technology](https://www.trendhunter.com/trends/advanced-snow-goggle.md) - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md) - [All-in-One Winter Sport Helmets](https://www.trendhunter.com/trends/oakley-mod7-snow-helmet.md) - [Transforming Liquid-Lens Sunglasses](https://www.trendhunter.com/trends/32-degrees-north.md) - [Omni-Condition Snow Goggles](https://www.trendhunter.com/trends/alba-optics-ski-goggles.md) - [Athlete-Approved Winter Goggles](https://www.trendhunter.com/trends/flow-scape.md) - [Connected Snow Sport Goggles](https://www.trendhunter.com/trends/rekkie-smart-snow-goggles.md) - [Dynamic Vibrant Ski Goggles](https://www.trendhunter.com/trends/silver-morning.md)