# Remembrance Soldiertography The Annual Poppy Campaign for the Royal British Legion By Jacqueline Parrish | Published 2009-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/annual-poppy-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/royal_british_legion_poppy_appeal_2009_3) & [legion](http://www.legion.ca/Poppy/campaign_e.cfm) Every November, the [Royal British Legion](https://www.trendhunter.com/trends/history-of-making-change) encourages citizens to purchase fake poppies to pin on their garments as a sign of remembrance for those that died at war. This gallery shows this year’s thought-provoking ads for their annual poppy campaign. The annual poppy campaign for the Royal British Legion shows pictures of a deceased soldier, another soldier missing his legs, and a family holding a picture of their husband/dad who is away on duty, and asks you to “[wear a poppy for their sake](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts).” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Poppy Campaign:** Opportunity for innovative marketing campaigns to honor and remember deceased and current soldiers during the month of November. - **Commemorative Wearables:** Opportunity to create wearable technology that serves as a symbol of remembrance and also connects people to stories of veterans and their families. - **Charitable Giving:** Opportunity for businesses to partner with nonprofits to provide assistance to veterans and their families, while also building a positive brand image. ### Who This Affects Most - **Nonprofits:** Nonprofit organizations can build awareness and increase donations by creating innovative and creative campaigns to honor veterans and their families. - **Fashion and Apparel:** Fashion and apparel companies can develop new products that serve as commemorative wearables and incorporate stories of veterans and their families. - **Technology:** Technology companies can develop tools that use augmented reality or virtual reality to help individuals better understand the experiences of veterans and their families, while also providing a way to make charitable donations. ## Related on Trend Hunter - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Military-Honoring Pie Promotions](https://www.trendhunter.com/trends/pollys-pies.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md) - [Cancer-Supporting Run Campaigns](https://www.trendhunter.com/trends/terry-fox-foundation.md) - [Suicide Prevention Campaigns](https://www.trendhunter.com/trends/suicide-prevention-campaigns.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Charitable Candy-Inspired Pins](https://www.trendhunter.com/trends/love-hearts-pin-badges.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md)